iSuite Insights Spotlight - Issue #9 Understanding The Latest Online Behaviour Of Chinese Travelers

The Chinese Labor Day Holiday is an exciting time for the tourism market. The 2023 Labor Day Holiday is the first "Golden Week" holiday since lifting travel restrictions. It showcased a remarkable surge in outbound travel, with spending surpassing pre-pandemic levels. Data from Ctrip shows that overall outbound travel booking volume climbed by about 700% compared to the same period in the previous year, with outbound air ticket and hotel booking volume jumping by almost 900% and 450%, respectively, compared to the same period in 2022.

Based on iAudience and iFans data, we have traced and profiled Chinese netizens who actively followed Labor Day Holiday-related topics, highlighting their audience profiles, preferences, and online behaviors, providing valuable strategic insights for marketers targeting Chinese travelers.

AUDIENCE DEMOGRAPHICS

AUDIENCE INTERESTED CATEGORIES

• Audiences are interested in topics related to Travel & Hotel, Transportation & Ticket, and Finance.

AUDIENCE GEOGRAPHIC LOCATIONS

PUBLIC OPINION KEYWORDS

Travel Activities: Duty-free Shopping¹, Zibo Barbecue², Camping³

Travel Style: Domestic Travel¹, Outbound Travel², Road Trip³

Travel Information: Subsidy¹, Welfare², Guideline³

• Duty-free shopping, Zibo Barbeque, and Camping are popular travel activities among Chinese travelers.

PUBLIC OPINION SOURCES

• Haikou, Zibo, Hong Kong, Thailand, and Japan are the top travel destinations during Chinese Labor Day.

PUBLIC OPINION SENTIMENT TENDENCY

PUBLIC OPINION SNAPSHOTS

• Audiences actively debated and discussed the Special Holiday Arrangements of Chinese Labor Day.