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4 Key Trends for Chinese Outbound Travel in 2025

Unlock the Future of Travel: 4 Key Trends for Chinese Outbound Travel in 2025!

Powered by iClick's 2025 Chinese Luxury Travelers Whitepaper, discover the latest insights shaping the luxury travel landscape:

  • Surging Travel Demand: International air passenger traffic from China has rebounded to 78% of 2019 levels in Q1 2024, marking a strong comeback for luxury travel.
  • APAC Dominance: High-spending travelers are favoring Asia-Pacific destinations like Hong Kong, Tokyo, and Bangkok.
  • Spontaneous Luxury Booking: Only 17% of affluent travelers book short-haul flights 30+ days in advance—down from 24% in 2019. This highlights the need for effective real-time marketing strategies.
  • The Rise of Gen Z: Nearly 45% of high-spending travelers are from the 90s and 00s, showcasing the younger generation as a key market segment. Gen Z travelers especially prioritize unique experiences over products.

Curious about what 2025 holds? 🌟 Gain a competitive edge with actionable insights from our comprehensive report today! 📊 Download now!

Surging Travel Demand
APAC Dominance
Spontaneous Luxury Booking
Download 2025 Chinese Luxury Travelers Whitepaper

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China Advertising Solutions Travel Retail Insights

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