We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used. To learn more information about the use of cookies, please visit our cookie policy.
618 Shopping Festival Unpacked: What’s New from China’s Top Platforms?
618 Shopping Festival is in full swing — and this year, China’s leading e-commerce platforms are rolling out more efficient strategies to boost engagement and drive sales. This year’s campaigns mark a clear shift—from complicated promotions to simpler shopping experiences.
Here’s how China’s E-Commerce Giants are rewriting the rules this 618:
Streamlined Discounts for Easier Engagement
Platforms are now prioritizing clarity with streamlined discounts. The complex full-discount offers have been replaced with straightforward “official markdowns” (官方立减) starting at 15% off, along with platform coupons and “red envelope” cashbacks. Tmall has also shortened its pre-sale period to 3 days and extended the final payment window to 10 days, offering a more consumer-friendly experience and encouraging faster purchasing decisions.
New Policies and Collaboration for Merchant Empowerment
To further drive performance, platforms are stepping up support for merchants through new policies and cross-platform collaboration. Douyin has introduced “Voice Command Keyword” (口令词引流助推), allowing merchants to unlock real-time traffic boosts through high-performing keywords. Meanwhile, Taobao has teamed up with Xiaohongshu (RedNote) to launch the “Red Cat” initiative (红猫计划), enabling merchants to place targeted ads directly on Xiaohongshu. These new policies boost visibility and offer a more precise audience targeting, leading to a higher conversion potential.
With platforms refocusing on transparency, efficiency, and merchant empowerment, let’s stay agile to capture consumer’s attention! Partner with iClick to unlock the full potential of 618 Shopping Festival and thrive in China’s evolving e-commerce landscape: https://www.i-click.com/contact-us
Related Insights: Explore More on China’s High-Value Consumers
-
Unlocking the 2025 Chinese Luxury Travel Boom: Insights for Global Brands
Discover how Chinese high-net-worth travelers are shaping luxury and travel trends in 2025—and what brands must do to capture their attention. -
China Digital Marketing: Reach High-Spending Chinese Professionals in Hong Kong with MaiMai Marketing in 2025
Learn how to target affluent Chinese professionals in Hong Kong through strategic digital campaigns on China’s leading professional platform.