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iAudience: Chinese Audiences Insights Spotlight Issue#6: The Next Trend of Live Streaming E-Commerce in China
iAudience Insights Spotlight – Issue #6: The Next Trend of Live Streaming E-Commerce in China
The COVID-19 pandemic has accelerated the surge in online shopping and rapid expansion of live streaming e-commerce as one of the most effective channels for brands to reach their target customers in China. Livestreaming e-commerce involves an influencer (or KOL) making live videos or broadcast to promote a product over online platforms (e.g. Taobao Live, JD.com, Pinduoduo) or social media (e.g. Xiaohongshu, Douyin, WeChat), and ultimately act as a direct source for online sales.
Check out our sixth issue of “iAudience Insights Spotlight — Live Streaming E-Commerce in the spotlight”, leveraging iAudience’s latest Chinese netizens data as to understand the profile of Chinese live streaming audiences, covering their demographics and psychographics dimensions.
Read our “iAudience Insights Spotlight” now to learn strategic tips as to capture the new business opportunities from this unstoppable trend in China and improve marketing efficiency.
More Insights
Festive Trends on Xiaohongshu: Marketing to Chinese Travelers in Hong Kong
December 10, 2024
As the year draws to a close, searches related to celebrating Christmas and New Year's Eve (雙旦) on Xiaohongshu (XHS) have surged, indicating a growing enthusiasm for holiday travel. Hong Kong stands out as a premier destination for Chinese travelers, offering a captivating blend of tradition and modernity. Below are what the Chinese travelers are looking for and how brands can engage.
UnionPay Enhances Travelers’ Payment Experience in China with Alipay and WeChat Pay!
December 4, 2024
UnionPay now enables overseas-issued cards to effortlessly link with Alipay and WeChat Pay. This means that international visitors can enjoy the convenience of QR code payments by simply connecting their UnionPay cards to these widely-used apps, just like locals!
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November 28, 2024
KOL是什麼?KOL如何產生影響力?本文將介紹KOL意思,分析KOL網紅分別,並提供選擇KOL合作對象的注意事項給你參考。最後推薦小紅書KOL行銷公司iClick,馬上借助KOL聲量宣傳,行銷好輕鬆!
WeChat Pay's Integration with Taobao: a Game-Changer for Chinese E-commerce
November 26, 2024
Exciting news for merchants and shoppers! Taobao has integrated WeChat Pay as a payment option for all stores on Taobao and Tmall! This update enhances the shopping experience and opens incredible opportunities for merchants to attract WeChat Pay users and tap into a vibrant new customer base!
Unlock Brand’s Potential in this Year-End Gifting Season!
November 19, 2024
As the year-end holidays draw near, it's prime time to seize the incredible opportunities of this bustling shopping season! The Chinese gift economy is projected to reach RMB 1.4 trillion in 2024, soaring to RMB 1.6 billion by 2027. This is your chance to fully embrace China’s vibrant gifting culture!
iSuite Insights Spotlight – Issue #18 China’s Evolving Perfume Market Landscape 2024
November 14, 2024
The burgeoning perfume market in China is experiencing a remarkable growth in the coming years, especially comparing to the mature markets in other countries. According to an industry white paper, China's perfume market is projected to grow significantly from 22.9 billion yuan in 2023 to 44 billion yuan by 2028, with a CAGR of 14%. Trending perfume topics on Xiaohongshu reflect Chinese consumers’ high demand for high quality products that express individuality and personality.
Baidu Levels Up: Exciting Updates for Marketers!
November 12, 2024
WeChat mini-programs are now directly accessible from Baidu search results, and this means a smoother journey for customers and a significant boost in efficiency and conversion rates for your brand. Just imagine the impact on your marketing strategies!
Supercharge Your Double 11 Sales with Fliggy's Exciting Upgrades!
October 31, 2024
Fliggy is elevating the Double 11 Shopping Festival! Get ready to shine with Fliggy's incredible upgrades, crafted to supercharge your festive marketing efforts.
Unlock E-Commerce Opportunities in Double 11 Shopping Extravaganza
October 29, 2024
Double 11 has become China’s largest online shopping festival. Initially a single-day event on November 11th, it has now evolved into a multi-week shopping extravaganza, starting as early as October.