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Market Insights: The Future of Retail- When Social Commerce Meets Smart Retailing

Market Insights: The Future of Retail- When Social Commerce Meets Smart Retailing

E-commerce in China has changed rapidly in recent years making brands to embrace more marketing tactics and innovations to capitalize on the opportunity. iClick Interactive hosted a Social Commerce x Smart Retailing seminar for brand marketers to explore how the emergence of online shopping has prompted a rethinking of the new retail. The event received an overwhelming response with 100+ brand marketers attended to hear insights shared by industry experts from Tencent WeChat, RED (aka Xiao Hong Shu) and iClick on capturing the ever-growing Chinese audience.

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