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Unlock Travel Shifts from 2024 China's National Day Insights
As we embark on Golden Week, insights from Trip.com Group’s “2024 National Day Tourism Forecast Report” highlight exciting trends shaping this peak travel season in China. Now is the perfect opportunity to connect with travelers and maximize your marketing efforts!
National Day Travel Trends:
Rise of Long-Haul Travel:
Over 60% of travelers are choosing long-distance trips, signaling a growing interest in immersive travel experiences. Popular long-haul destinations include Australia, the United States, New Zealand, and Europe.
Exploration of Secret Spots:
While main cities in popular APAC destinations like Japan and Thailand remain attractive, Chinese travelers are increasingly venturing off-the-beaten-path locations. Cities such as Yokohama, Takayama, and Ito in Japan have seen triple-digit booking growth, while Vietnam’s Phu Quoc Islands are gaining traction for their stunning landscapes. European gems like Granada and Seville are also drawing attention, with bookings rising by 260% and 144%, respectively, as travelers seek rich cultural and historical experiences beyond the usual hotspots.
Growth of Concert Tourism:
Live entertainment is becoming a significant driver of travel this season, with major concerts and events lined up across the Asia-Pacific region during the October holiday. Notably, over 75% of tourists visiting the APAC region are millennials, who exhibit a strong preference for events and concerts.
Is your travel marketing strategy aligned with these trends to attract and engage this vibrant wave of Chinese travelers? We can help you connect with Chinese travelers worldwide. Contact us today: https://www.i-click.com/contact-us/