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Xiaohongshu (RedNote)'s Year in Search 2024
Xiaohongshu (RedNote) has transformed from a social media platform into a powerful search engine in China! In 2024, an impressive 73% of its Monthly Active Users sought inspiration on the platform, with an astonishing 90% actively engaging in searches.
The platform has just released its 2024 Year in Search report. Let’s dive into the key insights below!
Key Insights:
- Product type searches led the charge, constituting a significant 50% of all queries last year.
- Long-tail keywords (8 Chinese characters or more) experienced explosive growth, boasting a 70% year-over-year increase.
- Notable growth was seen in searches related to audience segments, the finance sector, and valuable tips & recommendations.
- In the fashion category, product-related searches were dominant. Notable growth was also observed in audience segments and styles, with specific searches like 'women's style' increasing by 200% and 'suitcase style' soaring by an astonishing 900%.
- In the travel category, searches for attraction tickets and destinations boomed, while queries about travel timing and guides also increased by an average of 100%.
These findings offer invaluable insights for brands and marketers looking to refine their SEM strategies on Xiaohongshu. Don’t miss out on the opportunity to engage with this dynamic platform! Contact us now!
