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China Travel Retail 2026: Outbound Shoppers & Peak Season
August 3, 2026
Mainland retail fell 0.6% YoY, yet Chinese outbound shoppers drove CNY 1.32T cross-border. Capture travel retail demand this summer and Golden Week.
China Beauty Market 2026: 8 Trends Reshaping the Industry
August 3, 2026
Domestic brands hold 57.4% of China's CNY 1T beauty market. Explore 8 trends — science-led skincare, biotech longevity, Gen Z habits and AI personalisation.
China 618 2026: CNY 934B GMV & Double 11 Playbook
August 3, 2026
China's 618 hit a CNY 934B GMV record as the first AI-native shopping festival. Key strategies for international brands preparing for Double 11 2026.
China Family Outbound Travel 2026: Short Trips Up 40%
July 30, 2026
Family hotel bookings doubled and short trips surged 40%+ in China's summer 2026. Reach high-intent families via Xiaohongshu, Ctrip and Amap.
China Creator Economy Explained: KOL, Wang Hong, Bo Zhu & Live-Streaming Hosts
July 30, 2026
Learn the difference between KOLs, Wang Hong, Bo Zhu, and live-streaming hosts in China’s creator economy — and how each role drives trust, awareness, and sales.
Baidu AI Search 2026: How International Brands Win China's AI-Driven Decision-Making Chain
July 24, 2026
With 602 million AI users in China, Baidu GEO is now essential. Discover how international brands can appear in AI answers and shape purchasing decisions before competitors do.