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iClick unveils the Chinese Outbound Travel Shopper Whitepaper 2018, in association with the Moodie Davitt Report

iClick unveils the Chinese Outbound Travel Shopper Whitepaper 2018, in association with the Moodie Davitt Report

To help better understand Chinese outbound travel shoppers, iClick conducted an extensive audience analysis via its marketing technology platform iAudience, which has 750+ million internet users anonymously profiled in China per month. The White Paper provides an in-depth analysis of the three key types of Chinese outbound travel shoppers, and seeks to identify the implications for marketers of related industries, as well as to share iClick’s predictions on future trends.

Thanks to its extraordinary data capability and partnerships with Tencent, Baidu, Ctrip and over 2.3 million other Chinese websites and apps, iClick can track and profile those 750+ million Chinese ‘netizens’ each month. This lends the ability to explore the kinds of keywords Chinese users search for on the internet, the articles they read online, and the contents they consume and share with their friends via social media. “iAudience is the crystallization of the wide expanse of data into a single, integrated real time platform for marketers,” the company said.

This White Paper attempts to explore beyond the clichés, to consider not just the tourism and spending numbers and projections but to examine consumer dynamics, varying customer profiles, and key behavioural components, including travel and shopping trends. Thus this White Paper provides an in-depth analysis which is imperative for many brands to devise the right promotion approach to win consumers’ hearts, minds and wallets.

The Moodie Davitt Report is proud to be associated with such a study, one that will help all travel retail players better understand and serve the nationality that, more than any other, will shape the industry’s future.

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