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iSuite Insights Spotlight - Issue #14 Exploring China's Dynamic Sports And Fitness Market Trends

In the bustling landscape of China’s sports and fitness market, KOLs have become a significant force in driving consumer behavior and influencing purchasing decisions. Opportunities abound for brands seeking to capitalize on this trend. According to Statista, China’s sportswear market value reached USD 43.6 billion in 2023 and the estimated YoY growth of the Chinese sportswear market is 4.3% for 2024.

Based on iAudience and iFans data, we have traced and profiled Chinese netizens who actively followed the sports and fitness industry. Highlighting the trends in the market through analyzing the latest data and topic content on Xiaohongshu.

AUDIENCE DEMOGRAPHICS

Source: iAudience Data as of March 2024

HOT TOPICS BY ENGAGEMENT

Source: iFans Data as of Mar 2024

  • Audiences tend to look for diet tips and fitness tutorials, the major fitness purposes include Losing Weight and Body Shaping

HOT NOTES

Source: iFans Data as of Mar 2024

LATEST TRENDING TOPICS ON XIAOHONGSHU

Source: iFans Data as of Mar 2024

  • Audiences are interested in the Entertaining and Creative content of Chinese-style Pamela workout

TOP 5 BRANDS BY PRODUCT SEEDING NOTES

Source: iFans Data as of Mar 2024

TOP 5 PRODUCT CATEGORIES BY ENGAGEMENT

Source: iFans Data as of Mar 2024

  • Running, Badminton, Soccer, and Table Tennis are more popular among Xiaohongshu’s users

SOCIAL OPINION SNAPSHOTS

PRODUCT CATEGORY: NIKE-SNEAKERS

Source: iFans Data as of Mar 2024

Read our previous article, Tapping Into Double 11's Success and Consumer Insights to uncover more about Double 11's success.

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