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iSuite Insights Spotlight - Issue #14 Exploring China's Dynamic Sports And Fitness Market Trends
In the bustling landscape of China’s sports and fitness market, KOLs have become a significant force in driving consumer behavior and influencing purchasing decisions. Opportunities abound for brands seeking to capitalize on this trend. According to Statista, China’s sportswear market value reached USD 43.6 billion in 2023 and the estimated YoY growth of the Chinese sportswear market is 4.3% for 2024.
Based on iAudience and iFans data, we have traced and profiled Chinese netizens who actively followed the sports and fitness industry. Highlighting the trends in the market through analyzing the latest data and topic content on Xiaohongshu.
AUDIENCE DEMOGRAPHICS
HOT TOPICS BY ENGAGEMENT
- Audiences tend to look for diet tips and fitness tutorials, the major fitness purposes include Losing Weight and Body Shaping
HOT NOTES
LATEST TRENDING TOPICS ON XIAOHONGSHU
- Audiences are interested in the Entertaining and Creative content of Chinese-style Pamela workout
TOP 5 BRANDS BY PRODUCT SEEDING NOTES
TOP 5 PRODUCT CATEGORIES BY ENGAGEMENT
- Running, Badminton, Soccer, and Table Tennis are more popular among Xiaohongshu’s users
SOCIAL OPINION SNAPSHOTS
PRODUCT CATEGORY: NIKE-SNEAKERS
Read our previous article, Tapping Into Double 11's Success and Consumer Insights to uncover more about Double 11's success.