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iSuite Insights Spotlight – Issue #15 Chinese Consumer Behavior Towards Hotel During Golden Week

iSuite Insights Spotlight – Issue #15 Chinese Consumer Behavior Towards Hotel During Golden Week

Chinese high-net-worth consumers are willing to spend on luxury hotels for high-quality hotel services. According to Statista, the Chinese hotel market is expected to reach USD 93.62Bn by 2024, growing at a CAGR of 4.72% from 2024 to 2028.

To win over consumers in the market, most luxury hotel brands actively engage with audiences via rich brand content and visual stories to present the luxurious lifestyle on social media.

Based on iAudience and iFans data, we have traced and profiled Chinese netizens who actively followed the hotel industry. Highlighting the popular content in the market before Labor Day Golden Week through the latest data on Xiaohongshu.

AUDIENCE DEMOGRAPHICS

Chinese Consumer Behavior Towards Hotel During Golden Week - Audience Demographics
Source: iAudience Data as of Apr 2024

TOP 5 TRAVEL DESTINATIONS BY ENGAGEMENT*

Audiences tend to look for travel information during Golden Week, the hot travel destinations include Shanghai and Beijing.

1. Shanghai 2. Beijing 3. Hong Kong 4. Hangzhou 5. Japan
603M Views 493M Views 416M Views 462M Views 365M Views
6.75M Engagements 5.72M Engagements 5.25M Engagements 5.21M Engagements 5.08M Engagements
Source: iAudience Data, last 30 days as of Apr 25
*Engagement refers to the number of like, comment & collect

HOT TOPICS BY ENGAGEMENT*

HOT TOPICS BY ENGAGEMENT2
Source: iAudience Data as of Apr 2024
*Engagement refers to the number of like, comment & collect

HOT NOTES BY ENGAGEMENT*

HOT NOTES BY ENGAGEMENT
Source: iAudience Data as of Apr 2024
*Engagement refers to the number of like, comment & collect

  • Audiences value Cost and Performance when choosing a hotel for the Golden Week.

LATEST TRENDING NOTES IN LUXURY HOTEL

Audiences are interested in the luxurious hotel promotion video featuring Zhao Lusi, the famous Chinese actress and singer.

Audiences are interested in the luxurious hotel promotion video featuring Zhao Lusi, the famous Chinese actress and singer.
Source: iFans Data as of Apr 2024

TOP 5 BRANDS BY PRODUCT SEEDING NOTES

*Engagement refers to the number of like, comment & collect
Source: iFans Data as of Apr 2024

  • Airbnb is an alternative to luxury hotels for Cultural Experiences and Local Immersion

TOP 3 PRODUCT CATEGORIES BY ENGAGEMENT*

*Engagement refers to the number of like, comment & collect
Source: iFans Data as of Apr 2024

SOCIAL OPINION SNAPSHOTS ON LUXURY HOTEL BRANDS

Audiences actively look for Hotel Discount Bookings and Hotel Reviews on Xiaohongshu.

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