Skip to content
iSuite 12 - Imported Whisky_Thumbnail

iSuite Insights Spotlight - Issue #12 Discover The Latest Trends In Imported Whisky Market

The Chinese spirits market is rapidly growing and transforming, primarily due to the increasing demand for premium and luxury spirits among young Chinese consumers. This shift in consumer preferences, moving away from traditional spirits to premium whiskies, has created opportunities for premium whisky brands in a market that was once dominated by baijiu. According to Statista, the revenue in the whisky market is projected to reach 1.16 billion USD in 2023, with an expected annual growth rate of 2.09% from 2023 to 2027.

Based on iAudience and iFans data, we have traced and profiled Chinese netizens who actively followed imported whisky brand-related topics, highlighting their audience profiles and online preferences to identify and market them more effectively.

AUDIENCE DEMOGRAPHICS

Chinese spirits market_Audience Demographics
Source: iAudience Data as of Sept 2023

  • Majority of the interested audiences are Young Male Adult (25-34).

MARKET LANDSCAPE OF IMPORTED WHISKY

iSuite#12_Market Landscape Of Imported Whisky1
Source: iAudience Data as of Sept 2023

AUDIENCE INTERESTED CATEGORIES

iSuite#12_Audience Interested Categories
Source: iAudience Data as of Sept 2023

PUBLIC OPINION KEYWORDS

Buying Factor: Pricing1, Design Style2, Modern3, Package Design4, Gifting Ideas5

Spirits: Brandy1, Cognac2, Baijiu3, Champagne4, Imported Wine5

Spirit Brands: Louis Xiii1, Hennessy2, Martell3

Source: iFans Public Opinion Analytics Data as of Sept 2023

PUBLIC OPINION SOURCES

iSuite#12_Public Opinion Sources
Source: iFans Public Opinion Analytics Data as of Sept 2023

  • The primary sources of public opinion include News, Short Videos, and WeChat.

Top 5 Social Media Platforms

iSuite#12_Top 5 Social Media Platforms
Source: iFans Public Opinion Analytics Data as of Sept 2023

  • The 3 leading social media platforms in the Chinese spirits market are Douyin, WeChat Official Account, and Xiaohongshu.

PUBLIC OPINION SNAPSHOTS

iSuite#12_Public Opinion Snapshots
Source: iFans Public Opinion Analytics Data as of Sept 2023

  • Audiences are actively looking for informative Whisky Introductions and Whisky-drinking Tips.


Read our previous article iSuite Insights Spotlight - Issue #11 Explore The Trends Of Luxury Watch Brands In China to uncover more insights into the Chinese luxury market.

More Insights

iSuite Insights Spotlight - Issue #14 Exploring China's Dynamic Sports And Fitness Market Trends

March 28, 2024

In the bustling landscape of China’s sports and fitness market, KOLs have become a significant force in driving consumer behavior and influencing purchasing decisions. Opportunities abound for brands seeking to capitalize on this trend. According to Statista, China’s sportswear market value reached USD 43.6 billion in 2023 and the estimated YoY growth of the Chinese sportswear market is 4.3% for 2024.

 

What is XiaoHongShu (Little Red Book) – iClick Interactive

February 19, 2024

Discover Xiaohongshu, the revolutionary Chinese app blending social media and e-commerce, with over 200 million monthly active users, mainly young women.

 

愛點擊正式成爲脉脉的海外獨家代理商!

January 30, 2024

愛點擊非常高興地宣布,我們已獲委任為脈脈的海外獨家代理商。脈脈是中國領先的職業社交平台,自2013年成立以來,脉脉已建立了一個由1.2億職場人組成的高頻互動社區,使其成爲與擁有强大消費能力的中國新中産階級建立聯繫的理想平台。

 

Exciting News: iClick Teams Up with MaiMai for an Exclusive Partnership!

January 29, 2024

iClick is thrilled to announce our appointment as the Exclusive Overseas Agency for MaiMai (脉脉), the leading professional network in China!

 

What is Travel Retail Marketing: Trends, Growth & Strategies

January 9, 2024

Take a closer look at the world of travel retail marketing — a strategy for unforgettable shopping in duty-free zones tailored for travelers in China.

 

Top 10 Most Popular Chinese Social Media, Sites & Apps

January 8, 2024

Discover the influence of China's social media scene! Learn the top 10 platforms and delve into impactful marketing tactics to engage with a billion users.

 

What is KOL Marketing & How to Run a Successful KOL Campaign?

December 12, 2023

KOL Marketing means brands collaborating with influential figures to promote products/services, using their expertise and audience trust in specific niches.

 

Douyin and Ocean Engine: A Comprehensive Guide to Digital Advertising in China

December 8, 2023

Unlock the power of China's digital giants – Douyin and Ocean Engine. Learn about eligibility, breakthrough ad solutions, and best practices to thrive in China's dynamic online marketplace. Your roadmap to digital success in the Chinese market.

 

Leveraging Douyin and Ocean Engine for Success in the Chinese Market

December 6, 2023

Explore the potential of advertising with Douyin and Ocean Engine in the Chinese digital arena. Understand eligibility, required documentation, and strategic steps for global brands to make impactful inroads into China's bustling online marketplace.

 

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.