iSuite Insights Spotlight - Issue #12 Discover The Latest Trends In Imported Whisky Market
The Chinese spirits market is rapidly growing and transforming, primarily due to the increasing demand for premium and luxury spirits among young Chinese consumers. This shift in consumer preferences, moving away from traditional spirits to premium whiskies, has created opportunities for premium whisky brands in a market that was once dominated by baijiu. According to Statista, the revenue in the whisky market is projected to reach 1.16 billion USD in 2023, with an expected annual growth rate of 2.09% from 2023 to 2027.
Based on iAudience and iFans data, we have traced and profiled Chinese netizens who actively followed imported whisky brand-related topics, highlighting their audience profiles and online preferences to identify and market them more effectively.
- Majority of the interested audiences are Young Male Adult (25-34).
MARKET LANDSCAPE OF IMPORTED WHISKY
AUDIENCE INTERESTED CATEGORIES
PUBLIC OPINION KEYWORDS
Buying Factor: Pricing1, Design Style2, Modern3, Package Design4, Gifting Ideas5
Spirits: Brandy1, Cognac2, Baijiu3, Champagne4, Imported Wine5
Spirit Brands: Louis Xiii1, Hennessy2, Martell3
PUBLIC OPINION SOURCES
- The primary sources of public opinion include News, Short Videos, and WeChat.
Top 5 Social Media Platforms
- The 3 leading social media platforms in the Chinese spirits market are Douyin, WeChat Official Account, and Xiaohongshu.
PUBLIC OPINION SNAPSHOTS
- Audiences are actively looking for informative Whisky Introductions and Whisky-drinking Tips.
Read our previous article iSuite Insights Spotlight - Issue #11 Explore The Trends Of Luxury Watch Brands In China to uncover more insights into the Chinese luxury market.
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