Skip to content
Tapping Into Double 11's Success And Consumer Insights

iSuite Insights Spotlight - Issue #13 Tapping Into Double 11's Success and Consumer Insights

Double 11 is one of the most significant and iconic online shopping events in China, characterized by substantial discount offers and massive consumer spending. The best price guarantee is one of the notable trends of this year’s Double 11, which aims to offer lower prices and faster delivery to boost sales among sophisticated Chinese consumers. According to the National Bureau of Statistics of China, national online retail sales increased by 11.6% to 10.8 trillion yuan in 2023 Q3. The success of Double 11 not only underscores the importance of e-commerce in China but also highlights the innovative marketing and sales strategies employed by e-commerce platforms.

Based on iAudience and iFans data, we have traced and profiled Chinese netizens who actively followed Double 11, highlighting their audience profiles and online shopping preferences, providing the latest insights for marketers.

AUDIENCE DEMOGRAPHICS

Source: iAudience Data as of Nov 2023

TREND OF AUDIENCE SCALE

Source: iAudience Data as of Nov 2023

  • Audiences are active during the Pre-sales period and Warm-up phase of Double 11.

AUDIENCE INTERESTED CATEGORIES

Source: iAudience Data as of Nov 2023

PUBLIC OPINION KEYWORDS

E-commerce: Tmall1, Douyin2, Taobao3, JD.com4, Official Flagship Store5

Promotion: Surprise Night1, Live-streaming2, Pre-sale3, Benefit4, Red Pocket5

Buying Factor: Guo Feng1, Stockpile2

Beauty Products: Body Lotion1, Face Mask2, Serum3, Face Powder4

Source: iFans Public Opinion Analytics Data as of Nov 2023

  • The Double 11 Surprise Night is one of the biggest promotions, with exclusive live-streaming offers and stars’ performances.

  • Audiences are more interested in Skincare and Makeup Products during the Double 11. E.g. Body Lotion, Face Mask, Serum, Face Powder.

HOT SEARCHES ON DOUYIN

Source: iFans Public Opinion Analytics Data as of Nov 2023

  • Audiences are interested in the latest Douyin viral content on Entertainment, Lifestyle and Parenting.

PUBLIC OPINION SOURCES

Source: iFans Public Opinion Analytics Data as of Nov 2023

TOP 5 SHORT VIDEO PLATFORMS

Source: iFans Public Opinion Analytics Data as of Nov 2023

PUBLIC OPINION SNAPSHOTS

Source: iFans Public Opinion Analytics Data as of Nov 2023

Read our previous article iSuite Insights Spotlight - Issue #12 Discover The Latest Trends In Imported Whisky Market to uncover more insights into the Chinese luxury market.

More Insights

What is 小紅書: Little Red Book (Xiaohongshu)?

February 19, 2024

Xiaohongshu, also globally known as Little Red Book or “小紅書,” is revolutionizing China's digital arena. This innovative app, originally from Shanghai, has not only melded social media and e-commerce into a singular platform but has also attracted a staggering monthly active user base of over 200 million, predominantly younger women.

 

愛點擊正式成爲脉脉的海外獨家代理商!

January 30, 2024

愛點擊非常高興地宣布,我們已獲委任為脈脈的海外獨家代理商。脈脈是中國領先的職業社交平台,自2013年成立以來,脉脉已建立了一個由1.2億職場人組成的高頻互動社區,使其成爲與擁有强大消費能力的中國新中産階級建立聯繫的理想平台。

 

Exciting News: iClick Teams Up with MaiMai for an Exclusive Partnership!

January 29, 2024

iClick is thrilled to announce our appointment as the Exclusive Overseas Agency for MaiMai (脉脉), the leading professional network in China!

 

Travel Retail Marketing in China: Trends, Strategies, and Insights

January 9, 2024

Take a closer look at the world of travel retail marketing — a strategy for unforgettable shopping in duty-free zones tailored for travelers in China.

 

10 Top Chinese Social Media Platforms, Sites and Apps

January 8, 2024

Explore the intricacies of China’s social media, uncovering key platforms and effective marketing strategies for engaging a billion-strong audience.

 

What is KOL Marketing: Benefits, Strategies, How to Choose an Agency

December 12, 2023

In the vibrant mosaic of the digital landscape, amidst a cacophony of voices clamoring for attention, there exists a silvery thread of influence - potent, refined, and unparalleled in its efficacy. Enter the realm of KOL Marketing, where authenticity pairs with expertise to craft narratives that don’t just sell, but resonate.

 

Douyin and Ocean Engine: A Comprehensive Guide to Digital Advertising in China

December 8, 2023

Unlock the power of China's digital giants – Douyin and Ocean Engine. Learn about eligibility, breakthrough ad solutions, and best practices to thrive in China's dynamic online marketplace. Your roadmap to digital success in the Chinese market.

 

Leveraging Douyin and Ocean Engine for Success in the Chinese Market

December 6, 2023

Explore the potential of advertising with Douyin and Ocean Engine in the Chinese digital arena. Understand eligibility, required documentation, and strategic steps for global brands to make impactful inroads into China's bustling online marketplace.

 

iSuite Insights Spotlight - Issue #12 Discover The Latest Trends In Imported Whisky Market

October 4, 2023

The Chinese spirits market is rapidly growing and transforming, primarily due to the increasing demand for premium and luxury spirits among young Chinese consumers. This shift in consumer preferences, moving away from traditional spirits to premium whiskies, has created opportunities for premium whisky brands in a market that was once dominated by baijiu. According to Statista, the revenue in the whisky market is projected to reach 1.16 billion USD in 2023, with an expected annual growth rate of 2.09% from 2023 to 2027.

 

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.