Skip to content
Tapping Into Double 11's Success And Consumer Insights

iSuite Insights Spotlight - Issue #13 Tapping Into Double 11's Success and Consumer Insights

Double 11 is one of the most significant and iconic online shopping events in China, characterized by substantial discount offers and massive consumer spending. The best price guarantee is one of the notable trends of this year’s Double 11, which aims to offer lower prices and faster delivery to boost sales among sophisticated Chinese consumers. According to the National Bureau of Statistics of China, national online retail sales increased by 11.6% to 10.8 trillion yuan in 2023 Q3. The success of Double 11 not only underscores the importance of e-commerce in China but also highlights the innovative marketing and sales strategies employed by e-commerce platforms.

Based on iAudience and iFans data, we have traced and profiled Chinese netizens who actively followed Double 11, highlighting their audience profiles and online shopping preferences, providing the latest insights for marketers.

AUDIENCE DEMOGRAPHICS

Source: iAudience Data as of Nov 2023

TREND OF AUDIENCE SCALE

Source: iAudience Data as of Nov 2023

  • Audiences are active during the Pre-sales period and Warm-up phase of Double 11.

AUDIENCE INTERESTED CATEGORIES

Source: iAudience Data as of Nov 2023

PUBLIC OPINION KEYWORDS

E-commerce: Tmall1, Douyin2, Taobao3, JD.com4, Official Flagship Store5

Promotion: Surprise Night1, Live-streaming2, Pre-sale3, Benefit4, Red Pocket5

Buying Factor: Guo Feng1, Stockpile2

Beauty Products: Body Lotion1, Face Mask2, Serum3, Face Powder4

Source: iFans Public Opinion Analytics Data as of Nov 2023

  • The Double 11 Surprise Night is one of the biggest promotions, with exclusive live-streaming offers and stars’ performances.

  • Audiences are more interested in Skincare and Makeup Products during the Double 11. E.g. Body Lotion, Face Mask, Serum, Face Powder.

HOT SEARCHES ON DOUYIN

Source: iFans Public Opinion Analytics Data as of Nov 2023

  • Audiences are interested in the latest Douyin viral content on Entertainment, Lifestyle and Parenting.

PUBLIC OPINION SOURCES

Source: iFans Public Opinion Analytics Data as of Nov 2023

TOP 5 SHORT VIDEO PLATFORMS

Source: iFans Public Opinion Analytics Data as of Nov 2023

PUBLIC OPINION SNAPSHOTS

Source: iFans Public Opinion Analytics Data as of Nov 2023

Read our previous article iSuite Insights Spotlight - Issue #12 Discover The Latest Trends In Imported Whisky Market to uncover more insights into the Chinese luxury market.

More Insights

Festive Trends on Xiaohongshu: Marketing to Chinese Travelers in Hong Kong

December 10, 2024

As the year draws to a close, searches related to celebrating Christmas and New Year's Eve (雙旦) on Xiaohongshu (XHS) have surged, indicating a growing enthusiasm for holiday travel. Hong Kong stands out as a premier destination for Chinese travelers, offering a captivating blend of tradition and modernity. Below are what the Chinese travelers are looking for and how brands can engage.

 

UnionPay Enhances Travelers’ Payment Experience in China with Alipay and WeChat Pay! 

December 4, 2024

UnionPay now enables overseas-issued cards to effortlessly link with Alipay and WeChat Pay. This means that international visitors can enjoy the convenience of QR code payments by simply connecting their UnionPay cards to these widely-used apps, just like locals!

 

KOL行銷新手必讀:KOL是什麼?品牌如何選KOL合作對象?

November 28, 2024

KOL是什麼?KOL如何產生影響力?本文將介紹KOL意思,分析KOL網紅分別,並提供選擇KOL合作對象的注意事項給你參考。最後推薦小紅書KOL行銷公司iClick,馬上借助KOL聲量宣傳,行銷好輕鬆!

 

WeChat Pay's Integration with Taobao: a Game-Changer for Chinese E-commerce

November 26, 2024

Exciting news for merchants and shoppers! Taobao has integrated WeChat Pay as a payment option for all stores on Taobao and Tmall! This update enhances the shopping experience and opens incredible opportunities for merchants to attract WeChat Pay users and tap into a vibrant new customer base!

 

Unlock Brand’s Potential in this Year-End Gifting Season!

November 19, 2024

As the year-end holidays draw near, it's prime time to seize the incredible opportunities of this bustling shopping season! The Chinese gift economy is projected to reach RMB 1.4 trillion in 2024, soaring to RMB 1.6 billion by 2027. This is your chance to fully embrace China’s vibrant gifting culture!

 

iSuite Insights Spotlight – Issue #18 China’s Evolving Perfume Market Landscape 2024

November 14, 2024

The burgeoning perfume market in China is experiencing a remarkable growth in the coming years, especially comparing to the mature markets in other countries. According to an industry white paper, China's perfume market is projected to grow significantly from 22.9 billion yuan in 2023 to 44 billion yuan by 2028, with a CAGR of 14%. Trending perfume topics on Xiaohongshu reflect Chinese consumers’ high demand for high quality products that express individuality and personality.

 

Baidu Levels Up: Exciting Updates for Marketers!

November 12, 2024

WeChat mini-programs are now directly accessible from Baidu search results, and this means a smoother journey for customers and a significant boost in efficiency and conversion rates for your brand. Just imagine the impact on your marketing strategies!

 

Supercharge Your Double 11 Sales with Fliggy's Exciting Upgrades!

October 31, 2024

Fliggy is elevating the Double 11 Shopping Festival! Get ready to shine with Fliggy's incredible upgrades, crafted to supercharge your festive marketing efforts.

 

Unlock E-Commerce Opportunities in Double 11 Shopping Extravaganza

October 29, 2024

Double 11 has become China’s largest online shopping festival. Initially a single-day event on November 11th, it has now evolved into a multi-week shopping extravaganza, starting as early as October.

 

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.