Skip to content
Tapping Into Double 11's Success And Consumer Insights

iSuite Insights Spotlight - Issue #13 Tapping Into Double 11's Success and Consumer Insights

Double 11 is one of the most significant and iconic online shopping events in China, characterized by substantial discount offers and massive consumer spending. The best price guarantee is one of the notable trends of this year’s Double 11, which aims to offer lower prices and faster delivery to boost sales among sophisticated Chinese consumers. According to the National Bureau of Statistics of China, national online retail sales increased by 11.6% to 10.8 trillion yuan in 2023 Q3. The success of Double 11 not only underscores the importance of e-commerce in China but also highlights the innovative marketing and sales strategies employed by e-commerce platforms.

Based on iAudience and iFans data, we have traced and profiled Chinese netizens who actively followed Double 11, highlighting their audience profiles and online shopping preferences, providing the latest insights for marketers.


Source: iAudience Data as of Nov 2023


Source: iAudience Data as of Nov 2023

  • Audiences are active during the Pre-sales period and Warm-up phase of Double 11.


Source: iAudience Data as of Nov 2023


E-commerce: Tmall1, Douyin2, Taobao3, JD.com4, Official Flagship Store5

Promotion: Surprise Night1, Live-streaming2, Pre-sale3, Benefit4, Red Pocket5

Buying Factor: Guo Feng1, Stockpile2

Beauty Products: Body Lotion1, Face Mask2, Serum3, Face Powder4

Source: iFans Public Opinion Analytics Data as of Nov 2023

  • The Double 11 Surprise Night is one of the biggest promotions, with exclusive live-streaming offers and stars’ performances.

  • Audiences are more interested in Skincare and Makeup Products during the Double 11. E.g. Body Lotion, Face Mask, Serum, Face Powder.


Source: iFans Public Opinion Analytics Data as of Nov 2023

  • Audiences are interested in the latest Douyin viral content on Entertainment, Lifestyle and Parenting.


Source: iFans Public Opinion Analytics Data as of Nov 2023


Source: iFans Public Opinion Analytics Data as of Nov 2023


Source: iFans Public Opinion Analytics Data as of Nov 2023

Read our previous article iSuite Insights Spotlight - Issue #12 Discover The Latest Trends In Imported Whisky Market to uncover more insights into the Chinese luxury market.

More Insights


May 11, 2024


iSuite Insights Spotlight - Issue #14 Exploring China's Dynamic Sports And Fitness Market Trends

March 28, 2024

In the bustling landscape of China’s sports and fitness market, KOLs have become a significant force in driving consumer behavior and influencing purchasing decisions. Opportunities abound for brands seeking to capitalize on this trend. According to Statista, China’s sportswear market value reached USD 43.6 billion in 2023 and the estimated YoY growth of the Chinese sportswear market is 4.3% for 2024.


What is XiaoHongShu (Little Red Book) – iClick Interactive

February 19, 2024

Discover Xiaohongshu, the revolutionary Chinese app blending social media and e-commerce, with over 200 million monthly active users, mainly young women.



January 30, 2024



Exciting News: iClick Teams Up with MaiMai for an Exclusive Partnership!

January 29, 2024

iClick is thrilled to announce our appointment as the Exclusive Overseas Agency for MaiMai (脉脉), the leading professional network in China!


What is Travel Retail Marketing: Trends, Growth & Strategies

January 9, 2024

Take a closer look at the world of travel retail marketing — a strategy for unforgettable shopping in duty-free zones tailored for travelers in China.


Top 10 Most Popular Chinese Social Media, Sites & Apps

January 8, 2024

Discover the influence of China's social media scene! Learn the top 10 platforms and delve into impactful marketing tactics to engage with a billion users.


What is KOL Marketing & How to Run a Successful KOL Campaign?

December 12, 2023

KOL Marketing means brands collaborating with influential figures to promote products/services, using their expertise and audience trust in specific niches.


Douyin and Ocean Engine: A Comprehensive Guide to Digital Advertising in China

December 8, 2023

Unlock the power of China's digital giants – Douyin and Ocean Engine. Learn about eligibility, breakthrough ad solutions, and best practices to thrive in China's dynamic online marketplace. Your roadmap to digital success in the Chinese market.


We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.