iAudience: Chinese Audiences Insights Spotlight Issue#5: Chinese Short Video Platforms in the spotlight

The maternity product market in China is booming, with a projected growth from $31 billion in 2023 to $87 billion by 2032. Key factors driving this growth include an increasing number of working women and a rising interest in natural and organic pre- and postnatal care items. Insights from iSuite reveal trending topics and top product categories on Xiaohongshu, providing valuable information for businesses looking to capitalize on this fast-growing market.

Did you know that the largest mini-program ecosystem in China is actually within WeChat, the country's ubiquitous super app? But Alipay, the digital wallet app, has emerged as the #2 player - and it's growing fast!

iClick's latest report, "Engaging Affluent New Hongkongers: A 2024 Digital Media Report", unveils the digital behaviors and mindset of this influential segment. As more mainland Chinese make Hong Kong their new home, understanding their unique preferences is the key to unlocking your next big growth opportunity.

Xiaohongshu (XHS) launched its first platform-level product marketing IP 「宝藏新品」("Treasure Trove") in May 2023, taking a holistic approach to supporting brands in successfully launching and growing new products on the platform

In this newly released whitepaper, “2024 Chinese Outbound Travelers Whitepaper”, iClick collaborated with industry leaders such as Qunar and Ocean Engine, along with a market research firm, to provide comprehensive insights for brands and marketers. These insights provide a deeper understanding of China’s outbound travel sector and the latest consumption trends, empowering marketers to make strategic decisions.

Chinese high-net-worth consumers are willing to spend on luxury hotels for high-quality hotel services. According to Statista, the Chinese hotel market is expected to reach USD 93.62Bn by 2024, growing at a CAGR of 4.72% from 2024 to 2028. To win over consumers in the market, most luxury hotel brands actively engage with audiences via rich brand content and visual stories to present the luxurious lifestyle on social media.

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In the bustling landscape of China’s sports and fitness market, KOLs have become a significant force in driving consumer behavior and influencing purchasing decisions. Opportunities abound for brands seeking to capitalize on this trend. According to Statista, China’s sportswear market value reached USD 43.6 billion in 2023 and the estimated YoY growth of the Chinese sportswear market is 4.3% for 2024.

Explore Xiaohongshu, the little red book, the revolutionary Chinese app blending social media and e-commerce, with over 200 million monthly active users.