Skip to content
iAudience: Chinese Audiences Insights Spotlight Issue#5: Chinese Short Video Platforms in the spotlight

iAudience: Chinese Audiences Insights Spotlight Issue#5: Chinese Short Video Platforms in the spotlight

iAudience Insights Spotlight Issue #5: Chinese Short-Video Platforms in the Spotlight

Today, brands can no longer ignore the value of the two most dominant short-video platforms in China – Douyin and Kuaishou for brand and marketing campaign potential. Douyin, the Chinese version of Tiktok, is owned by tech giant ByteDance which had 600 million daily active users as of August 2020. Kuaishou, the chief rival of Douyin, is developed by Beijing-based Kuaishou Technology with a user base of 300 million daily live-streaming users as of Jan 2021.

Check out our fifth issue of “iAudience Insights Spotlight — Chinese Short-Video Platforms in the spotlight”, leveraging iAudience’s most latest Chinese netizens data as to indicate the key difference between the audience profiles of Douyin and Kuaishou, covering their audience demographics and psychographics dimensions.

Read our “iAudience Insights Spotlight” now to learn more about our unique insights in capturing new business opportunities from China’s most dominant short-video sharing platforms.

iAudience Insights Spotlight Issue #5

More Insights


May 11, 2024


iSuite Insights Spotlight - Issue #14 Exploring China's Dynamic Sports And Fitness Market Trends

March 28, 2024

In the bustling landscape of China’s sports and fitness market, KOLs have become a significant force in driving consumer behavior and influencing purchasing decisions. Opportunities abound for brands seeking to capitalize on this trend. According to Statista, China’s sportswear market value reached USD 43.6 billion in 2023 and the estimated YoY growth of the Chinese sportswear market is 4.3% for 2024.


What is XiaoHongShu (Little Red Book) – iClick Interactive

February 19, 2024

Discover Xiaohongshu, the revolutionary Chinese app blending social media and e-commerce, with over 200 million monthly active users, mainly young women.



January 30, 2024



Exciting News: iClick Teams Up with MaiMai for an Exclusive Partnership!

January 29, 2024

iClick is thrilled to announce our appointment as the Exclusive Overseas Agency for MaiMai (脉脉), the leading professional network in China!


What is Travel Retail Marketing: Trends, Growth & Strategies

January 9, 2024

Take a closer look at the world of travel retail marketing — a strategy for unforgettable shopping in duty-free zones tailored for travelers in China.


Top 10 Most Popular Chinese Social Media, Sites & Apps

January 8, 2024

Discover the influence of China's social media scene! Learn the top 10 platforms and delve into impactful marketing tactics to engage with a billion users.


What is KOL Marketing & How to Run a Successful KOL Campaign?

December 12, 2023

KOL Marketing means brands collaborating with influential figures to promote products/services, using their expertise and audience trust in specific niches.


Douyin and Ocean Engine: A Comprehensive Guide to Digital Advertising in China

December 8, 2023

Unlock the power of China's digital giants – Douyin and Ocean Engine. Learn about eligibility, breakthrough ad solutions, and best practices to thrive in China's dynamic online marketplace. Your roadmap to digital success in the Chinese market.


We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.