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iAudience: Chinese Audiences Insights Spotlight Issue#7: Tapping into New Growth Opportunities in the Greater Bay Area

iAudience: Chinese Audiences Insights Spotlight Issue#7: Tapping into New Growth Opportunities in the Greater Bay Area

iAudience Insights Spotlight – Issue #7: Tapping into New Growth Opportunities in the Greater Bay Area

The Guangdong-Hong Kong-Macau Greater Bay Area (“GBA”) comprises of two Special Administrative Regions of Hong Kong and Macau, together with the nine cities across Southern China as to develop a world-class city cluster driven by economic reform, innovation, increased connectivity and cooperation to achieve a win-win outcome and improve people's livelihood. GBA offers a much larger online playing field for marketers to capture this great opportunity with its huge consumer market and need to make good use of online promotion channels in order to increase its visibility among mainland consumers.

Check out our seventh issue of “iAudience Insights Spotlight — China’s Greater Bay Area in the spotlight”, leveraging iAudience’s latest Chinese netizens data as to understand the profile of audiences interested in GBA, covering their demographics and psychographics dimensions.

Read our “iAudience Insights Spotlight” now to learn more about the unique insights as to capitalize on the enormous business opportunities in the Greater Bay Area.

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Unlock Brand’s Potential in this Year-End Gifting Season!

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As the year-end holidays draw near, it's prime time to seize the incredible opportunities of this bustling shopping season! The Chinese gift economy is projected to reach RMB 1.4 trillion in 2024, soaring to RMB 1.6 billion by 2027. This is your chance to fully embrace China’s vibrant gifting culture!

 

iSuite Insights Spotlight – Issue #18 China’s Evolving Perfume Market Landscape 2024

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The burgeoning perfume market in China is experiencing a remarkable growth in the coming years, especially comparing to the mature markets in other countries. According to an industry white paper, China's perfume market is projected to grow significantly from 22.9 billion yuan in 2023 to 44 billion yuan by 2028, with a CAGR of 14%. Trending perfume topics on Xiaohongshu reflect Chinese consumers’ high demand for high quality products that express individuality and personality.

 

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Supercharge Your Double 11 Sales with Fliggy's Exciting Upgrades!

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Double 11 has become China’s largest online shopping festival. Initially a single-day event on November 11th, it has now evolved into a multi-week shopping extravaganza, starting as early as October.

 

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