iAudience Insights Spotlight – Issue #12: Explore the Modern Trend of Traveling in China

As we approach the much-anticipated China National Day period (10.1-10.10), it’s a prime time for brands to capitalize on the vibrant consumption potential this key shopping and travel festival brings! 

The summer holiday travel market in China is experiencing robust growth, with significant increases in both domestic and international bookings. According to data from Ctrip, searches for domestic hotels and flight tickets have risen by 20% YoY. Long-haul domestic destinations such as Xinjiang, Qinghai, and Gansu were particularly popular and accounted for over 70% of total bookings, highlighting a preference for more adventurous travel options.

Ctrip released its “2024 Summer Holiday Car Rental & Self-Drive Report”, revealing key trends and insights that reshaped domestic and international travel landscapes this summer.

Discover effective strategies for targeting Chinese tourists in Europe's travel retail market. Learn about the latest trends in Chinese outbound tourism, the importance of localized content, and leveraging digital channels to reach this lucrative demographic.

Xiaohongshu has introduced an exclusive Cross-border VIP Package designed to maximize your brand’s exposure among Chinese audiences. This comprehensive package includes in-feed ads, search ads, open splash ads, Brandzone, and Flame Topic ads to maximize your brand's visibility and engagement.

As China's outbound tourism surges back to life, Qunar is launching an exclusive new travel campaign tailored specifically for the 2024 National Day holiday period.

China’s summer holiday travel market is heating up as consumers eagerly plan family vacations, making the most of the extended holiday period. According to iClick’s Xiaohongshu data analytics platform, iFans, over 214K notes related to summer holiday travel were generated in July 2024, with an average of 348K likes per day, underscoring Xiaohongshu as a key social community for engaged Chinese travelers.

Calling all brands with ecommerce business!  Xiaohongshu (XHS) has launched a new merchant-first campaign to supercharge your growth.

Uncover the spending habits and digital behaviors of new Hongkongers. This data-driven report reveals how to tap into this lucrative market. Learn how to reach and engage this affluent demographic through platforms like WeChat, Xiaohongshu, Douyin and Instagram.