iClick and EY Launched the Chinese Travel Shoppers 2022 Whitepaper

Looking to maximize your brand exposure and drive sales? Don’t miss out on Fliggy’s New Global Travel Festival (全球旅行节)! Starting March 2025, this vibrant festival will launch on the 8th of each month. This exciting campaign offers merchants the gateway to reach millions of eager travelers through a dynamic blend of live streaming, exclusive promotions, and seasonal deals.

In China’s dynamic consumer market, purchasing decisions extend beyond pricing and product quality. While authenticity is highly valued, Xiaohongshu (RedNotes) has become a key platform for brands aiming to foster trust and engagement.

KOL是什麼？KOL跟網紅差在哪？本文將帶你了解KOL中文意思、構成KOL的4大要素，以及KOL與網紅的分別，並分享選擇KOL合作對象的4大重點，文末再推薦專業的KOL行銷公司，幫助你提升品牌聲量！

小紅書網紅宣傳怎麼做？小紅書營銷方式有哪些？本文將從小紅書3大功能及推廣優勢開始說明，並詳盡整理6大小紅書經營策略及2種小紅書宣傳方式，文末再分享專業小紅書推廣服務公司，助你達成行銷目標！

As 2025 unfolds, APAC travelers are redefining the global travel landscape with evolving preferences and behaviors. According to Trip.com, emerging trends in dining, entertainment, and cruise tourism are creating fresh opportunities for brands to connect with this influential market.

With 300 million users exploring topics like #过春天 ("Spring Activities") and #聊运动 ("Talking About Sports") on Xiaohongshu (XHS), it has become the ultimate platform for sports enthusiasts. The community is actively sharing their top spring sports tips, and interest in outdoor sports is surging, with searches skyrocketing 135% y-o-y in 2024, peaking during the 2024 Paris Olympics. Skiing is especially popular, alongside fitness, fishing, and basketball.

International Women’s Day in China has evolved beyond a single celebration—it is now recognized as Goddess Day (女神节) and Queen’s Day (女王节), reflecting the rising influence of women as powerful consumers.

Are you ready to attract high-intent audiences and elevate your search visibility? The Baidu Map Brand Zone is your ticket to dominate search results. With an exclusive 100% Share of Voice (SOV) for your brand-related keywords, this premium placement ensures that your business stands out, drives targeted traffic directly to your official website, and boosts brand awareness along with in-store sales!

China's luxury jewelry market is booming. Discover how Gen Z preferences, online trends, and cultural nuances are shaping its future growth, and how your brand can capitalize.