Skip to content
iClick Group Announces Access to Baidu’s “ERNIE Bot” to Accelerate the Implementation of AIGC Technology in Digital Marketing Scenarios

iClick Group Announces Access to Baidu's “ERNIE Bot” to Accelerate the Implementation of AIGC Technology in Digital Marketing Scenarios

iClick Interactive Asia Group Limited (NASDAQ: ICLK) recently announced that it is among the first batch of enterprise partners with priority access to Baidu's "ERNIE Bot" (文心一言), full name Enhanced Representation through Knowledge Integration. Soon, iClick will be able to explore the full capabilities of the ERNIE Bot through Baidu AI Cloud.

Next, iClick will apply Baidu's success in intelligent dialogue technology to various scenarios of enterprise digital operations and online marketing. iClick is fortunate to have special access to this revolutionary AI technology. This is an important milestone, as it will be the first time that conversational AI has been applied to the digital operations and online marketing of domestic enterprises.

ERNIE Bot is a large language model (LLM) based on Baidu AI Cloud technology. Baidu has been deeply involved in the field of artificial intelligence for over a decade. Its new-generation, knowledge-enhanced LLM, ERNIE, has multi-modal, cross-lingual, deep natural-language understanding, and the ability to generate content. There is plenty of room for creativity in the fields of semantic search and question answering, content creation, smart office solutions, and more. Over the course of time, ERNIE Bot will launch external services and application products through Baidu AI Cloud, delivering the true value of AI to the industry.

As an enterprise service technology company, iClick helps enterprises break growth barriers through digital thinking, adheres to the execution path of "SaaS+X (product + service)", and builds a competency model of "system support + content strategy + operation service". These methods fulfill the digital needs of corporate clients for "marketing" and "sales".

iParllay will have priority to conduct internal testing with ERNIE Bot. The integration of ERNIE Bot's technical capabilities will support Baidu's product research and development, standards formulation, and other fields; co-create solutions with Baidu's technical experts; sharpen its competitive edge with empowerment training and affiliate marketing; and create all-scenario AI solutions and services for its users. iParllay will leverage the power of ERNIE Bot to explore opportunities within various areas, including content management system (CMS), marketing analysis, data interpretation, and intelligent knowledge management.

About iParllay (爱信来)

iParllay is a subsidiary of iClick and a growth expert in marketing automation operations. It uses automation to power advertising / SEO / live streaming / private domain traffic acquisition and is committed to helping global companies achieve their growth ambitions of "more leads, better quality, faster transactions".

Since its release in 2014, iParllay has used its "automation software + growth services" model to help over 200 global companies to accelerate their "from customer acquisition to purchase" funnel, earn the trust of Fortune 500 companies and well-known marketing agencies. It is also the only officially certified WeChat integration partner of HubSpot in the world. iParllay's clients span a wide range of industries, including but not limited to industrial manufacturing, international schools, durable consumables, software and hardware, medicine and healthcare, e-commerce, automotive, finance, modern service industry, import and export trade.

More Insights

iSuite Insights Spotlight - Issue #12 Discover The Latest Trends In Imported Whisky Market

October 4, 2023

The Chinese spirits market is rapidly growing and transforming, primarily due to the increasing demand for premium and luxury spirits among young Chinese consumers. This shift in consumer preferences, moving away from traditional spirits to premium whiskies, has created opportunities for premium whisky brands in a market that was once dominated by baijiu. According to Statista, the revenue in the whisky market is projected to reach 1.16 billion USD in 2023, with an expected annual growth rate of 2.09% from 2023 to 2027.


Douyin's Like-Minded Strategy: A Marketer's Guide

September 26, 2023

Douyin, often referred to as the Chinese counterpart of TikTok, reigns supreme as China's most prominent short-form video content-sharing platform, captivating 731 million active users. Its rapid rise has cemented its position as one of the swiftly expanding social media platforms in China. Although it has become extremely popular in non-tier 1 cities, Douyin's appeal goes far beyond its massive user base.


Xiaohongshu: Your Gateway to China's Fashion and Lifestyle Market

September 18, 2023

Xiaohongshu stands out as China's premier social e-commerce platform, renowned for its emphasis on fashion, beauty, and lifestyle. It goes beyond being a mere social media application; it represents a dynamic combination of Pinterest, Amazon, and TripAdvisor. With a user-generated content (UGC) model, 200 million monthly active users (MAUs), and a growing presence, Xiaohongshu presents an exceptional opportunity for marketers to engage with the ideal Chinese audience and elevate conversion rates. Here's what makes Xiaohongshu so special for marketers:


Why Overseas Brands Should Embrace Xiaohongshu

September 15, 2023

To thrive in the Chinese market, brands must adapt and embrace strategies that resonate with the younger generation. Xiaohongshu boasts 200 million monthly active users (MAUs) in China and has attracted 140,000 registered brands. For foreign brands looking to increase brand awareness in China and connect with the right Chinese consumers, Xiaohongshu is virtually the must-go-to platform.


A Comprehensive Guide: Setting Up a Xiaohongshu E-Commerce Store

September 15, 2023

Xiaohongshu (XHS) stands as a prominent social media platform and thriving e-commerce marketplace within China. Its focus on user-generated content (UGC) makes it an essential resource for international businesses seeking to penetrate the Chinese market and connect with a vast user base. In this guide, we will explore the process of setting up an XHS e-commerce store and harnessing UGC to drive sales while building brand credibility.


iClick Interactive 小紅書營銷 X 小紅書廣告投放解決方案

September 12, 2023

小紅書(Xiaohongshu - XHS)是中國領先的社交和網絡購物平台之一,旨在豐富用戶的生活。 這個被譽為「中國版Instagram」的平台已經進化成一個龐大的社群,用戶可以在這裡分享有關生活的種種「筆記」,包括時尚、美容、食品、旅行等方面的內容。小紅書以內容為核心,完美融合社群和一站式網絡購物服務,有效地為品牌提升知名度及用戶參與度。


Embark on Your Inbound Marketing Journey on Xiaohongshu

August 24, 2023

The current marketing trend revolves around a community-centric strategy­­ aimed at engaging specific target demographics and fostering lasting relationships. Acknowledged as China's foremost social shopping platform, Xiaohongshu commands a broad spectrum of trust from online users. Boasting over 200 million monthly active users (MAUs) in China, this platform stands as the definitive choice for businesses seeking to engage the right Chinese consumers through inbound marketing strategies.


iSuite Insights Spotlight - Issue #11 Explore The Trends Of Luxury Watch Brands In China

August 17, 2023

The Chinese luxury watches market is a dynamic and booming market. Chinese consumers are increasingly attracted to luxury watches because of the prestige and status associated with them. According to Statista, the revenue in the Chinese luxury watches segment amounts to 10.89 billion USD in 2023, and the market is expected to grow annually by 1.96%. Most revenue will be generated in the Chinese market. International brands are focusing on providing the highest quality watches to increase the sophisticated Chinese consumer base.


Case Study - UGG: Leveraging oCPX to Increase Followers on Private Domain

August 15, 2023

In 2023, the UGG brand is poised to enhance its private traffic following on both WeChat and Douyin platforms. Leveraging UGG's ongoing campaigns and a comprehensive understanding of the target audience, the application of optimizing cost per X (oCPX) will be employed to precisely target and attract new followers effectively, thereby significantly expanding UGG's private traffic reservoir.


We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.