iClick X Xiaohongshu: All-round Marketing Solution
Xiaohongshu Marketing Opportunities
A Lifestyle Platform with a Mission to “Inspire Lives”
Xiaohongshu (XHS) is one of China's leading social commerce platforms designed to enrich lives. This popular platform described as “China’s Instagram”, has flourished into a vast community where users can share insights about fashion, beauty, food, travel, and more. Seamlessly integrating content, community, and e-commerce, XHS stands as the ultimate destination for Chinese consumers. As one of the most outstanding social media platforms for Gen Z and Millennials, XHS effectively boosts brand awareness and user engagement for brands.
The Xiaohongshu platform is a safe space where users can come together and share their opinions, experiences, and recommendations on a variety of topics. It is also a marketplace for online shopping and an inspirational site for normal users, influencers, or celebrities. XHS began as a location for sharing product reviews through UGC (User Generated Content), eventually forming the “seeding (種草)” community. This communal space for advice soon branched into product promotion content creation and an e-commerce site with an independent shopping tab.
Common Challenges Faced by Brands
If unfamiliar with the app, navigating its market system may be challenging as there are countless uncommon violations of the platform’s guidelines and regulations. You may also lack resources on campaign execution, specific creative content that integrates the brands' needs and target audience or even struggle to find a suitable influencer to collaborate with. These are all skills that iClick is well acquainted with and can assist with.
Why Choose iClick for Your Xiaohongshu Journey?
As the official Overseas Advertising Partner of XHS, iClick offers a comprehensive all-in-one marketing solution to empower overseas brands in revolutionizing and seizing fresh brand engagement prospects within China. Leveraging our expansive network of 100+ top-tier KOLs/KOCs and tailored marketing technology, we enable international brands to thrive on XHS.
Our services cover XHS official account setup, content creation, account operation and management, XHS advertising tactics, and KOL/KOC advertising strategies, collectively fostering heightened awareness, engagement, and sales within China's dynamic market.
By choosing iClick, you will also gain to access iFans which offers multi-dimensional data analytics of KOLs on Xiaohongshu, Bilibili, and Douyin. The platform helps advertisers identify premium KOL resources and track competitors’ social activities. Using AI-based real-time data analysis, iFans is a profitable way to gain comprehensive insights on XHS’s KOLs, content trends, market leaders, and hot topics.
Elevating Your Xiaohongshu Advertising Strategy with iClick's All-round Solutions
Unlocking KOL Potential: iClick's Bespoke Influencer Collaborations
Possessing vast experience with KOL partnerships, iClick can offer exclusive influencers with various interest categories for advertisements. For female fashion promotions aimed at targeting 18-34-year-olds, we may suggest 麦芒(Coucoujane). With over 480K followers and 2.1M likes, Coucoujane has spent 9 years in Europe working in the luxury fashion market, gaining a thorough understanding of the industry and trends. If a knowledge-searching audience is the target, 邱启明 would be the suitable KOL.
By sharing his knowledge on social etiquette, life advice, and even book reviews, 邱启明 has gained over 810K followers and his audience varies from all ages. One of the best bloggers to promote cosmetics products would be 啵唧爷爷. She has compiled over 490K followers mostly 18-24-year-olds from sharing and rating skincare and beauty products.
Leveraging the Power of Marketing IP: Amplifying Brand Exposure on XHS
Another effective solution of marketing on XHS would be utilising the marketing IP platform where customers can engage in titled sponsorships. IP essentially groups content relevant to a certain phrase, season, or event, creating easily accessed pages. Currently, trending IP hashtags include “我就要這樣過夏天” or “CityWalk環薯記”.
By strategically sponsoring these IPs, your brand gains the ability to have its posts and promotions prominently featured on these themed pages. This sponsorship not only boosts your visibility but also ensures your content is exposed to a surge of traffic associated with these trending themes.
iClick's Tailored Ad Placement Strategies for Brands
iClick’s ad placement solutions include open splash ads and in-feed ads. These types of advertisements are aimed at raising awareness of a brand or product. If more specifically targeted ads are desired, keyword search ads are also available as a service.
Contact us now to kickstart your marketing journey on Xiaohongshu.
If there are any further queries, please get in touch with our sales representatives for more details:
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