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iSuite Insights Spotlight – Issue #1: Uncover the Latest Trends and Insights in Chinese Nuts Market

iSuite Insights Spotlight - Issue #1: Uncover the Latest Trends and Insights in Chinese Nuts Market

iSuite Insights Spotlight - Issue #1: Uncover the Latest Trends and Insights in Chinese Nuts Market

The rising health consciousness among Chinese consumers has speeded up the growth of Chinese nuts market, as nuts are one of the best healthy snacks and become a popular choice for gifting in Chinese New Year. According to Statista, the revenue in the Chinese nuts market in China has reached USD 7.5 billion and the market is expected to grow annually at CAGR of 8.8% during 2021-2026.

Based on iAudience data, we have traced and profiled Chinese netizens who browsed the Chinese nuts brands, highlighting their audience profiles, preferences and online behaviours to reveal the latest trends and market insights in Chinese nuts market.

 

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International tourism gains strong momentum and continues to show signs of recovery as restrictions ease. Outbound tourism spending from France, Germany, Italy and United States reaches 70-85% of pre-pandemic levels. It is time for brands to prepare for consumers getting re-acquainted with in-store shopping. Check out the third issue of iClick’s Travel Retail insights to learn about the impact of COVID-19 on consumer behavior and the winning post-pandemic market strategies for travel retail.

 

iSuite Insights Spotlight – Issue #4 Explore the Latest Trends in Chinese Online Food Delivery Through iAudience

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The world ‘how people eat’ is changing dramatically, and the demand for food delivery is booming with a growth rate that has been over 20% over the last five years, more than tripled since 2017. The market size has grown nearly 40-fold and has reached 811.7 billion yuan in 2021. According to Expert Market Research, China’s online food delivery market is projected to grow at a CAGR of 112% between 2022-2027. The online food delivery market is highly competitive in China, the giant online food delivery platform – Meituan and ele.me taking around 95 percent of China's online food delivery market. Online food delivery in China was growing rapidly before the pandemic and even faster during the pandemic. The online food delivery platforms offer great convenience and efficiency to consumers with the ability to quickly order meals or groceries in just a few clicks. According to Statista, the China online food delivery market is forecasted to reach 941.71 billion RMB in 2022, making China the largest online food delivery market in the world. Based on iAudience data, we have traced and profiled Chinese netizens who browsed the online food delivery platforms, highlighting their audience profiles, preferences and online behavior to help marketers better understand the trend and insights in the Chinese online food delivery market. Check out our fourth issue of “iSuite Insights Spotlight – Online Food Delivery in the Spotlight”, leveraging iAudience’s latest Chinese netizens data to understand the profiles, demographics, and psychographic dimensions of audiences interested in ordering food through online delivery platforms.

 

iClick Travel Retail Insights – Issue #2 The comeback of travel retail: Capitalize on the surge in domestic travel in China

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The long-awaited global travel recovery is finally here. In Q1 2022, international tourism recorded encouraging growth, a 182% y-o-y increase. Destinations worldwide are expecting the return of the lavish Chinese travelers. However, the one question on every industry stakeholder’s mind is “Will the Chinese travelers return?”, given the rise of domestic tourism and travel retail consumption in China.

 

iSuite Insights Spotlight – Issue #3 Unlock the Key Trends and Insights in Game Streaming Market Through iAudience

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The pandemic has accelerated the growth of the live streaming industry, especially in game streaming, as viewers have more time to spend watching their favorite gamers.  Even under strong competition and a transforming business environment, the game streaming market still shows promising growth. According to iResearch, China’s game streaming market has reached RMB 34.3 billion in 2020 and is expected to reach RMB 50 billion in 2022.  Based on iAudience data, we have traced and profiled Chinese netizens who browsed the game streaming platforms, highlighting their audience profiles, preferences, and online behavior to gain market insights and a deeper understanding of the game streaming market.

 

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