iSuite Insights Spotlight - Issue #11 Explore The Trends Of Luxury Watch Brands In China
The Chinese luxury watches market is a dynamic and booming market. Chinese consumers are increasingly attracted to luxury watches because of the prestige and status associated with them. According to Statista, the revenue in the Chinese luxury watches segment amounts to 10.89 billion USD in 2023, and the market is expected to grow annually by 1.96%. Most revenue will be generated in the Chinese market. International brands are focusing on providing the highest quality watches to increase the sophisticated Chinese consumer base.
Based on iAudience and iFans data, we have traced and profiled Chinese netizens who actively followed luxury watch brand-related topics, highlighting their audience profiles and online preferences for marketers to explore the opportunities in the Chinese luxury watches market.
MARKET LANDSCAPE OF LUXURY WATCHES
AUDIENCE INTERESTED CATEGORIES
- Audience-interested categories are Clothing & Accessory, Home Living, and Hobby & Entertainment.
PUBLIC OPINION KEYWORDS
Luxury Brands: Breguet1, Chanel2, Panerai3
Buying Factors: Price Increase1, Unique Design2, Luxury3
Luxury Goods: Handbag1, Car2, Jewellery3, Watch4
- The audience tends to determine the value of luxury watches on the Scarcity and Potential Increase in price.
PUBLIC OPINION SOURCES
- The major public opinion sources are News, WeChat, and Apps, e.g. WeChat Official Account, Baidu, and Toutiao.
PUBLIC OPINION SENTIMENT TENDENCY
PUBLIC OPINION SNAPSHOTS
- The audience shows a strong preference for luxury watch brands that possess a Rich Heritage and Unique Brand Story.
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