iSuite Insights Spotlight – Issue 3# Unlock the Key Trends and Insights in Game Streaming Market Through iAudience
The pandemic has accelerated the growth of the live streaming industry, especially in game streaming, as viewers have more time to spend watching their favorite gamers. Even under strong competition and a transforming business environment, the game streaming market still shows promising growth.
According to iResearch, China’s game streaming market has reached RMB 34.3 billion in 2020 and is expected to reach RMB 50 billion in 2022. Based on iAudience data, we have traced and profiled Chinese netizens who browsed the game streaming platforms, highlighting their audience profiles, preferences, and online behavior to gain market insights and a deeper understanding of the game streaming market.
iClick Travel Retail Insights – Issue #2 The comeback of travel retail: Capitalize on the surge in domestic travel in China
June 30, 2022
The long-awaited global travel recovery is finally here. In Q1 2022, international tourism recorded encouraging growth, a 182% y-o-y increase. Destinations worldwide are expecting the return of the lavish Chinese travelers. However, the one question on every industry stakeholder’s mind is “Will the Chinese travelers return?”, given the rise of domestic tourism and travel retail consumption in China.
iSuite Insights Spotlight – Issue #2 The Powerful Marketing Analytics Solution Covering Website and WeChat Mini-program
April 19, 2022
With over 450 million daily active users in 2021, WeChat mini program is one of the most powerful channels for brands to reach and connect with Chinese consumers, taking advantage of its special characteristics of social media and e-commerce.
iClick and EY Launched the Chinese Travel Shoppers 2022 Whitepaper
April 13, 2022
The global travel retail market has been among the most impacted by containment measures of the COVID-19 pandemic since 2020 and yet the Chinese market has remained resilient. In 2021, Chinese travel retail consumption shifted to domestic tourism and China’s duty free market achieved 66.8% y-o-y growth. China’s efforts to revitalize the sector, as evidenced by the massive growth of China Duty Free Group and Hainan Free Trade Port, are exceptional.
iClick Travel Retail Insights – Issue #1 Creating a first-class airport shopping experience: Appeal to digital-savvy Gen Y & Z travelers with omni-channel strategies
April 4, 2022
Although international travel restrictions of the COVID-19 pandemic have significantly reduced the consumer footfall of worldwide airport retail stores, the global airport retailing market is forecast to grow and register a CAGR of 5.6% by 2028. The rise of omni-channel retailing and the digital-savvy Gen Y & Z travelers, especially those high spenders from the Asia-Pacific region, play crucial roles in revitalizing the market.
iClick Interactive Releases “SaaS+X 2022 White Paper on Digital Operations”
March 1, 2022
We are thrilled to announce the official release our “SaaS+X 2022 White Paper on Digital Operations”. Combining our in-depth understanding of China’s digital landscape and abundant experience working with more than 1,000 leading brands to power sales growth, we hope this whitepaper provides an authoritative resource for companies looking to take their marketing and business development in China to the next level.
iSuite Insights Spotlight - Issue #1: Uncover the Latest Trends and Insights in Chinese Nuts Market
February 14, 2022
The rising health consciousness among Chinese consumers has speeded up the growth of Chinese nuts market, as nuts are one of the best healthy snacks and become a popular choice for gifting in Chinese New Year. According to Statista, the revenue in the Chinese nuts market in China has reached USD 7.5 billion and the market is expected to grow annually at CAGR of 8.8% during 2021-2026.
iAudience Insights Spotlight – Issue #16: Explore the Trends and Opportunities in Chinese Jewelry Market
January 3, 2022
The jewelry market is one of the fastest-growing markets in China and the consumption of gold and diamond jewelry in 2021Q1 has already surpassed the pre-pandemic levels, indicating Chinese consumers’ appetite for luxury accessories has returned. The surge in e-commerce in China also drives jewelry houses to develop multi-channel retailing strategies and integrate online and offline features to stay competitive in delivering omnichannel experience for their customers.
iAudience Insights Spotlight – Issue #15: Discover the Latest Trends in Chinese Baby Stroller Market
November 30, 2021
As the global baby care market continues to grow, Chinese parents are as well willing to spend more on baby products. International brands are facing intensified competition with the aggressive expansion of domestic baby product brands in China, especially in the baby safety seat and stroller segment. China’s domestic baby stroller brands are gaining trust with their high-quality products, extensive parenting knowledge delivering to parents and marketing promotions via top live streaming e-commerce platforms.
iAudience Insights Spotlight – Issue #14: Unlock the Emerging “Guochao” Trend in China
October 29, 2021
With increasing earning and spending power of women, China’s cosmetic sector has been surging rapidly in recent years. The emerging trend of “Guochao (国潮, national tide)” among China’s younger generation has steadily driven demand for Chinese domestic cosmetic brands that incorporate Chinese traditional culture and style.