Skip to content
Understand The Latest Online Behaviour Of Chinese Audiences

iSuite Insights Spotlight - Issue #7 Understand The Latest Online Behaviour of Chinese Audiences

China has eased its zero-COVID policy and reopened its borders to tourists after three years of COVID-19 closure. The border reopening is a significant step towards economic recovery and the resumption of cross-border activities. According to travel platform Trip.com, outbound travel orders surged 640 percent YoY over the Chinese New Year holiday, while Chinese mainland tourists' bookings for overseas hotels and international flight tickets both soared more than four times over the same period of last year.

Based on iAudience and iFans data, we have traced and profiled Chinese netizens who followed “COVID-19” related topics, analyzing their audience profiles, preferences and online behaviors to uncover audience insights from audience understanding and public opinion analysis.

AUDIENCE DEMOGRAPHICS

AUDIENCE INTERESTED CATEGORIES

Source: iAudience Data as of Jan 2023

AUDIENCE GEOGRAPHIC LOCATIONS

Source: iAudience Data as of Jan 2023

PUBLIC OPINION KEYWORDS

Government Guidance: Joint Defense and Joint Control1, Border Reopening2, Measures3

Border Reopening: Nucleic Acid Test1, Endorsement2, Booking3

Travel Destinations: Hong Kong1, Macau2, Shenzhen3

Source: iFans Public Opinion Analytics Data as of Jan 2023

Audiences are interested in topics related to the updates of Government Guidance and Announcements
Rise in interest in Transportation & Tickets during the Chunyun period e.g. Travel, Ticketing and
  High-Speed Railway

PUBLIC OPINION SOURCES

Source: iFans Public Opinion Analytics Data as of Jan 2023

Major Sources of Public Opinion related to COVID-19
  are News, WeChat and APPS

 PUBLIC OPINION SENTIMENT TENDENCY

Source: iFans Public Opinion Analytics Data as of Jan 2023

Audience tends to have a neutral attitude towards
  topics related to Covid-19

PUBLIC OPINION SNAPSHOTS

Source: iFans Public Opinion Analytics Data as of Jan 2023

Tag :

iSuite

More Insights

iSuite Insights Spotlight - Issue #14 Exploring China's Dynamic Sports And Fitness Market Trends

March 28, 2024

In the bustling landscape of China’s sports and fitness market, KOLs have become a significant force in driving consumer behavior and influencing purchasing decisions. Opportunities abound for brands seeking to capitalize on this trend. According to Statista, China’s sportswear market value reached USD 43.6 billion in 2023 and the estimated YoY growth of the Chinese sportswear market is 4.3% for 2024.

 

What is XiaoHongShu (Little Red Book) – iClick Interactive

February 19, 2024

Discover Xiaohongshu, the revolutionary Chinese app blending social media and e-commerce, with over 200 million monthly active users, mainly young women.

 

愛點擊正式成爲脉脉的海外獨家代理商!

January 30, 2024

愛點擊非常高興地宣布,我們已獲委任為脈脈的海外獨家代理商。脈脈是中國領先的職業社交平台,自2013年成立以來,脉脉已建立了一個由1.2億職場人組成的高頻互動社區,使其成爲與擁有强大消費能力的中國新中産階級建立聯繫的理想平台。

 

Exciting News: iClick Teams Up with MaiMai for an Exclusive Partnership!

January 29, 2024

iClick is thrilled to announce our appointment as the Exclusive Overseas Agency for MaiMai (脉脉), the leading professional network in China!

 

What is Travel Retail Marketing: Trends, Growth & Strategies

January 9, 2024

Take a closer look at the world of travel retail marketing — a strategy for unforgettable shopping in duty-free zones tailored for travelers in China.

 

Top 10 Most Popular Chinese Social Media, Sites & Apps

January 8, 2024

Discover the influence of China's social media scene! Learn the top 10 platforms and delve into impactful marketing tactics to engage with a billion users.

 

What's KOL Marketing? Strategies & How it Benefits Your Brand

December 12, 2023

In the vibrant mosaic of the digital landscape, amidst a cacophony of voices clamoring for attention, there exists a silvery thread of influence - potent, refined, and unparalleled in its efficacy. Enter the realm of KOL Marketing, where authenticity pairs with expertise to craft narratives that don’t just sell, but resonate.

 

Douyin and Ocean Engine: A Comprehensive Guide to Digital Advertising in China

December 8, 2023

Unlock the power of China's digital giants – Douyin and Ocean Engine. Learn about eligibility, breakthrough ad solutions, and best practices to thrive in China's dynamic online marketplace. Your roadmap to digital success in the Chinese market.

 

Leveraging Douyin and Ocean Engine for Success in the Chinese Market

December 6, 2023

Explore the potential of advertising with Douyin and Ocean Engine in the Chinese digital arena. Understand eligibility, required documentation, and strategic steps for global brands to make impactful inroads into China's bustling online marketplace.

 

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.