Skip to content
Understanding the latest online behaviour of Chinese Travelers

iSuite Insights Spotlight - Issue #9 Understanding The Latest Online Behaviour Of Chinese Travelers

The Chinese Labor Day Holiday is an exciting time for the tourism market. The 2023 Labor Day Holiday is the first "Golden Week" holiday since lifting travel restrictions. It showcased a remarkable surge in outbound travel, with spending surpassing pre-pandemic levels. Data from Ctrip shows that overall outbound travel booking volume climbed by about 700% compared to the same period in the previous year, with outbound air ticket and hotel booking volume jumping by almost 900% and 450%, respectively, compared to the same period in 2022.

Based on iAudience and iFans data, we have traced and profiled Chinese netizens who actively followed Labor Day Holiday-related topics, highlighting their audience profiles, preferences, and online behaviors, providing valuable strategic insights for marketers targeting Chinese travelers.

AUDIENCE DEMOGRAPHICS

Source: iAudience Data as of May 2023


AUDIENCE INTERESTED CATEGORIES

Source: iAudience Data as of May 2023

  • Audiences are interested in topics related to Travel & Hotel, Transportation & Ticket, and Finance.

AUDIENCE GEOGRAPHIC LOCATIONS

Source: iAudience Data as of May 2023


PUBLIC OPINION KEYWORDS

Travel Activities: Duty-free Shopping1, Zibo Barbecue2, Camping3

Travel Style: Domestic Travel1, Outbound Travel2, Road Trip3

Travel Information: Subsidy1, Welfare2, Guideline3

Source: iFans Public Opinion Analytics Data as of May 2023

  • Duty-free shopping, Zibo Barbeque, and Camping are popular travel activities among Chinese travelers.


PUBLIC OPINION SOURCES

Source: iFans Public Opinion Analytics Data as of May 2023

  • Haikou, Zibo, Hong Kong, Thailand, and Japan are the top travel destinations during Chinese Labor Day.

PUBLIC OPINION SENTIMENT TENDENCY

Source: iFans Public Opinion Analytics Data as of May 2023


PUBLIC OPINION SNAPSHOTS

Source: iFans Public Opinion Analytics Data as of May 2023

  • Audiences actively debated and discussed the Special Holiday Arrangements of Chinese Labor Day.

More Insights

小紅書推廣全攻略|學會這些小紅書營銷秘訣,超高流量不是夢!

May 11, 2024

 

iSuite Insights Spotlight - Issue #14 Exploring China's Dynamic Sports And Fitness Market Trends

March 28, 2024

In the bustling landscape of China’s sports and fitness market, KOLs have become a significant force in driving consumer behavior and influencing purchasing decisions. Opportunities abound for brands seeking to capitalize on this trend. According to Statista, China’s sportswear market value reached USD 43.6 billion in 2023 and the estimated YoY growth of the Chinese sportswear market is 4.3% for 2024.

 

What is XiaoHongShu (Little Red Book) – iClick Interactive

February 19, 2024

Discover Xiaohongshu, the revolutionary Chinese app blending social media and e-commerce, with over 200 million monthly active users, mainly young women.

 

愛點擊正式成爲脉脉的海外獨家代理商!

January 30, 2024

愛點擊非常高興地宣布,我們已獲委任為脈脈的海外獨家代理商。脈脈是中國領先的職業社交平台,自2013年成立以來,脉脉已建立了一個由1.2億職場人組成的高頻互動社區,使其成爲與擁有强大消費能力的中國新中産階級建立聯繫的理想平台。

 

Exciting News: iClick Teams Up with MaiMai for an Exclusive Partnership!

January 29, 2024

iClick is thrilled to announce our appointment as the Exclusive Overseas Agency for MaiMai (脉脉), the leading professional network in China!

 

What is Travel Retail Marketing: Trends, Growth & Strategies

January 9, 2024

Take a closer look at the world of travel retail marketing — a strategy for unforgettable shopping in duty-free zones tailored for travelers in China.

 

Top 10 Most Popular Chinese Social Media, Sites & Apps

January 8, 2024

Discover the influence of China's social media scene! Learn the top 10 platforms and delve into impactful marketing tactics to engage with a billion users.

 

What is KOL Marketing & How to Run a Successful KOL Campaign?

December 12, 2023

KOL Marketing means brands collaborating with influential figures to promote products/services, using their expertise and audience trust in specific niches.

 

Douyin and Ocean Engine: A Comprehensive Guide to Digital Advertising in China

December 8, 2023

Unlock the power of China's digital giants – Douyin and Ocean Engine. Learn about eligibility, breakthrough ad solutions, and best practices to thrive in China's dynamic online marketplace. Your roadmap to digital success in the Chinese market.

 

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.