Big Data Empowers Precision Marketing – PUMA
PUMA is one of the best-selling brands in the world that provides hot-sale sports apparel items. As the sportswear products available in the market are highly homogeneous whilst new products are introduced quickly, it is challenging to expand Puma’s target group while pinpointing target audience precisely in a highly competitive online environment.
Leveraging iClick Interactive’s proprietary data platform, we created Puma’s target audience profile based on their basic attributes including demographics, interests and behavior characteristics. We then expanded the data pool based on our own data intelligence to further widen audience reach.
1. Precise Audience Identification
Harnessing its data platform, iClick Interactive accurately identified Puma’s target audience in 6-dimensional array based on the predefined audience profile and previous campaign data.
2. Widening Audience Reach
We then pinpointed the highly potential target audiences across platforms based on above attributes to build Puma’s unique audience group. “Running audience group” and “Soccer audience group” were then created by looking up audience with similar traits and behavior on PC and mobile devices (lookalike model) to further expand the audience reach.
3. Precise Retargeting
User tags were applied to each of the identified audience groups to enable ad personalization and as a result, boosting CTR. All online actions taken by the target audiences (clicked / browsed the Ad) were captured for further retargeting.
The campaign scooped the Best Use of Programmatic - Data Application Award at Golden Mouse Digital Award 2018.
More Case Studies
Empowering AUPRES to Recruit High-quality Fashion & Beauty Influencers for Product Promotion on Xiaohongshu
AUPRES is the China-exclusive beauty brand of the Shiseido Group, a renowned Japanese multinational cosmetic company. AUPRES recently leveraged iClick's China KOL Marketing Analytics Platform, iFans to find high-quality fashion and beauty KOLs to promote hero products on Xiaohongshu (aka the Little
Park Hotel Group – Create Smart Hotel WeChat Mini Program in Connecting with Chinese Travelers
Park Hotel Group (“PHG”) is one of Asia’s leading hospitality groups managing nearly 30 hotels and resorts across 11 key destinations. PHG has partnered with iClick to develop and implement a Smart Hotel Solution.
Siam Piwat – Create O2O Synergy And Enhance Shopping Experiences For Chinese Tourists
Siam Piwat is one of the world’s leading retail and management groups that owns and operates famous shopping centres in Bangkok, including Siam Paragon, Siam Center, Siam Discovery and ICONSIAM. The group has partnered with iClick and launched the ONESIAM X ICONSIAM Tourist Card WeChat Mini-program,
Driving O2O Business Opportunities for L’OCCITANE Through the Power of WeChat Mini-Program
L'OCCITANE recently leveraged iClick’s cross-border smart retail solution, iSmartGo, to launch its first O2O-focused WeChat mini-program in October. The mini-program – “L’OCCITANE Travel Buddy” – serves as an essential online branding platform to attract and connect targeted travelers with brick and
Tawasala – Building Chinese Online Retail Presence through the Power of Private Domain Traffic
Tawasala, an e-commerce marketplace featuring high-quality Thai skincare, FMCG, fashion and snacks products. After identifying the growing popularity of Thai products among Chinese consumers, Tawasala, co-founded by famous Thai actor Tae Sattawat, aims to penetrate the China retail market and scale
Putting the latest trends into practise: POLED established its e-commerce channel with WeChat mini-program
Founded in 2019, POLED spotted the growing consumption on Korean products along with K-pop, soap operas and fashion in China market. As a Korean brand focuses on high-quality child car seat and baby products, POLED has its own advantages in product development and reaching their target group.
Expand personalized content marketing for Remy Martin with WeChat CRM solution
Founded in 1724, Remy Martin is globally recognized as Fine Champagne Cognac expert. After three centuries of discovering Remy Martin Fine Champagne, Coganc has built its unique feature. Remy Martin has a huge customer base in China with its exuberance product. It has fully satisfied different needs
Drive conversion rate for 51Credit with WeChat CRM solution
51Credit was founded in November 2005 as the first internet personal finance service force in China. After 11 years of development, 51Credit has become a leading player in the third-party financial credit area.
Harnessing the Power of WeChat influencers to help expand Michelin’s userbase within China
Michelin Group is the global initiator of tyre tech and was founded over more than a hundred years ago in Clermont-Ferrand, France. By the end of 2011, Michelin had over 6,700 employees and more than 10,000 offline stores in China.
McDonald’s Thai KOL Campaign for New Product
McDonald’s Thai collaborated with top-tier KOLs to build product awareness and increased social engagement significantly.
Shell – Reshape Business to Achieve Digital Transformation on WeChat Ecosystem
Shell is well-known energy and petrochemical company offering fuel and lubricant products with more than 200+ distributors and 5000+ stores in China market.
Xiangpiaopiao Food – Hidden Power of SCRM with Private Traffic Management on WeChat Ecosystem
Xiangpiaopiao Food is China’s leading cup milk tea brand and markets its products throughout China. Xiangpiaopiao is one of the renowned companies who benefited from iClick’s SCRM solution harnessing the power of private traffic management on WeChat Ecosystem.