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Xiangpiaopiao Food – Hidden Power of SCRM with Private Traffic Management on WeChat Ecosystem
iSCRM - iSmartMall
iSCRM - SCRM
Objective
Xiangpiaopiao Food is China’s leading cup milk tea brand and markets its products throughout China. Xiangpiaopiao is one of the renowned companies who benefited from iClick’s SCRM solution harnessing the power of private traffic management on WeChat Ecosystem.
Solution
iClick helped Xiangpiaopiao Food to develop WeChat Mini Program eStore, Loyalty Program Mini-Program and operate Wecom since 2020. iClick adopted its proprietary Enterprise WeChat SCRM Data Management Platform – iSCRM for Xiangpiaopiao Food to maximize the power of private traffic in connecting Chinese customers through close and refined interactions on WeCom maintained by shopping guides and omni-channel synergy to turn offline traffic to online private traffic, enhancing conversions, retentions and operation efficiency via digitalized operation and refined management.
Result
200K+
Customers on WeCom
7700+
Average no. of Customers Maintained by shopping guide
25%
Sales on Double 11 Driven by Private Traffic Compared to Total Sales
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