Tawasala – Building Chinese Online Retail Presence through the Power of Private Domain Traffic
Tawasala, an e-commerce marketplace featuring high-quality Thai skincare, FMCG, fashion and snacks products. After identifying the growing popularity of Thai products among Chinese consumers, Tawasala, co-founded by famous Thai actor Tae Sattawat, aims to penetrate the China retail market and scale its operations in China.
Tawasala efficiently tap into China’s enormous market by developed its WeChat Mini-program leveraged iSmartGo’s advanced functionalities to help Tawasala efficiently establish its first-ever online presence in China and develop its private domain from scratch, specifically through:
- Leveraging iSmartGo’s proprietary all-in-one, SaaS-based platform to build a WeChat mini-program store for Tawasala with drag-and-drop widgets and marketing tools;
- Providing one-stop cross-border logistics and payment solutions enabling Tawasala to easily and quickly establish a transaction bridge between its warehouse in Thailand and consumers in China;
- Employing iClick’s powerful data analytics technology to help analyze traffic and online consumer behavior across multiple channels to optimize marketing strategies and formulate consumer engagement decisions intelligently.
In addition to iSmartGo, iClick’s Marketing Solutions offerings also enabled Tawasala to launch a number of smart advertising campaigns to reach its target audience precisely and direct traffic to Tawasala’s newly established mini-program store. The campaigns leveraged iClick’s proprietary data modeling technology and strategic marketing capabilities to rapidly accelerate Tawasala’s business expansion.
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