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Drive conversion rate for 51Credit with WeChat CRM solution

Drive conversion rate for 51Credit with WeChat CRM solution



51Credit was founded in November 2005 as the first internet personal finance service force in China. After 11 years of development, 51Credit has become a leading player in the third-party financial credit area.

51Credit aims to leverage iParllay’s WeChat CRM solution to increase the conversion rate by personalized engagement.

  • Establish a fresh WeChat service account which needs to lead users to 51Credit’s WeChat service account by its interactive WeChat function thus increasing its user base
  • Track and monitor traffic and calculate efficiency and performance
  • Send personalized messages and track user turnover performance
  • Two WeChat accounts combined its operation and wish to improve its efficiency
  • Promote O2O interaction based on WeChat service account temporary QR Code


  • Need professional tracking software in order to use QR code as the monitoring method
  • Auto-tagging tool is required for personalized marketing and integrated with tracking technology
  • Require deep-dive products to support multiple WeChat account operation with centralized material management and control over WeChat message sending
  • Require professional port support for WeChat service account temporary QR code


Integrated with iParllay, 51Credit has quickly mastered WeChat operation and improved the efficiency of managing two WeChat official accounts at the same time. In the meantime, 51Credit has achieved a 30% target client turnover rate through iParllay’s tracking tech solution and a deep understanding of personalized marketing on client turnover rate.

51Credit now has the data-driven marketing ability. iParllay’s enterprise-level port has reduced the development cycle of offline WeChat customization by internal team members who are now able to launch by its demand.



Credit Card Application Turnover Rate

3 Cent

Cost Per User Acquired


Read Article Click Rate

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