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Empowering AUPRES to Recruit High-quality Fashion & Beauty Influencers for Product Promotion on Xiaohongshu

Empowering AUPRES to Recruit High-quality Fashion & Beauty Influencers for Product Promotion on Xiaohongshu

iFans

Objective

AUPRES is the China-exclusive beauty brand of the Shiseido Group, a renowned Japanese multinational cosmetic company. AUPRES recently leveraged iClick's China KOL Marketing Analytics Platform, iFans to find high-quality fashion and beauty KOLs to promote hero products on Xiaohongshu (aka the Little Red Book).

Solution

iFan's backend allows filtering based on criteria such as the number of followers and interactive data, providing valuable insights for effective KOLs selection.

  • Screening of prospective influencers
  • Multi-dimensional data comparison of prospective influencers
  • Compare the data performance of all notes published by influencers
  • Check the comparison of the cooperative influencer data of competing brands

Result

Leverging iFan's extensive influencer database, AUPRES successfully identified and selected suitable KOLs on Xiaohongshu who consistently produce high-quality engaging content.

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