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McDonald’s Thai KOL Campaign for New Product

McDonald’s Thai KOL Campaign for New Product

iAccess

Objective

  • Build awareness and boost sales of McDonald’s Thai new food items
  • Arouse pre-travel interest among Chinese younger generation with KOL marketing

Solution

  • iClick MCN Solution: partnered with two top-tier KOLs in China (JJ & Monica) to build awareness, social engagement and conversions targeting inbound Chinses consumers via RED and Douyin
  • Deployed KOL custom-made video contents across selected broadcast channels – RED, TikTok and Bilibili

Result

50,000+

No. of Likes in 1 Day

1.2M+

No. of Views in 1 Day

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