Gollala Taps into China Market Leveraging the Power of WeChat Mini-program
Gollala is a global fast-fashion company, which sells Korean women clothing with trendy and versatile styles. Embracing the rising demand of K-fashion in China, the brand has planned to expand its presence into the China market. Collaborating with iClick Interactive, Gollala has rolled out a cross-border ecommerce WeChat Mini Program to support Korea-China cross-border online business beginning of Q1 2021.
Imbued with sophisticated ecommerce operational experiences and cutting-edge technologies, iClick offered end-to-end SaaS-based cross border smart retail solution empowering Gollala’s China market entry ambition with the development of its ecommerce store on WeChat Mini Program within a short period of time.
By employing targeted promotional coupons and festive flash sales, Gollala is able to engage more users and drive outstanding sales performances.
The integration with Tencent-empowered private traffic data management platform – Tencent Youshu, also helps Gollala to obtain private traffic data from all touchpoints, including mini-program, official account and advertising campaigns. The platform accurately builds 360-degree customer profiles, track users’ behaviour, analyze product sales performance, evaluate advertising effectiveness and optimize business operations.
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