Citibank Online Acquisition Campaign – Loan Product
Hong Kong’s consumer loan market is fiercely competitive with lots of similar products available. Citibank needed insights on what its target audience wants and how to reach the highly potential ones therein.
When it comes to campaign execution, potential leads tend to only stay briefly on promotion sites after they have clicked through loan product ads, converting them within a short period of time poses another challenge.
Leveraging our multidimensional data map, iClick Interactive identified Citibank’s prospects with high potential and expanded the target group using our platform’s 1st and 3rd party data pool adopting a “look-alike” strategy.
We then built brand and product presence with a mobile-led campaign comprising search, display, video and social touchpoints. Via our proprietary algorithms, our platform analyzed initial campaign data for further optimization of media buying and ad tailoring for specific audience groups to further boost target hit throughout the campaign period.
For those who had actively searched for loan products or clicked the ads but had not submit an application, we retargeted them via multiple channels, bringing them back to Citibank’s site to complete the conversion.
・Exponentially boosted brand exposure – one of the best performers in the local loan market
・30%+ YoY lift in campaign click-through rate (CTR)
The campaign scooped the Best Insight-Driven Mobile Campaign Award at Marketing Magazine’s Mob-ex Awards 2016.
More Case Studies
Park Hotel Group – Create Smart Hotel WeChat Mini Program in Connecting with Chinese Travelers
Park Hotel Group (“PHG”) is one of Asia’s leading hospitality groups managing nearly 30 hotels and resorts across 11 key destinations. PHG has partnered with iClick to develop and implement a Smart Hotel Solution.
Siam Piwat – Create O2O Synergy And Enhance Shopping Experiences For Chinese Tourists
Siam Piwat is one of the world’s leading retail and management groups that owns and operates famous shopping centres in Bangkok, including Siam Paragon, Siam Center, Siam Discovery and ICONSIAM. The group has partnered with iClick and launched the ONESIAM X ICONSIAM Tourist Card WeChat Mini-program,
Driving O2O Business Opportunities for L’OCCITANE Through the Power of WeChat Mini-Program
L'OCCITANE recently leveraged iClick’s cross-border smart retail solution, iSmartGo, to launch its first O2O-focused WeChat mini-program in October. The mini-program – “L’OCCITANE Travel Buddy” – serves as an essential online branding platform to attract and connect targeted travelers with brick and
Tawasala – Building Chinese Online Retail Presence through the Power of Private Domain Traffic
Tawasala, an e-commerce marketplace featuring high-quality Thai skincare, FMCG, fashion and snacks products. After identifying the growing popularity of Thai products among Chinese consumers, Tawasala, co-founded by famous Thai actor Tae Sattawat, aims to penetrate the China retail market and scale
Putting the latest trends into practise: POLED established its e-commerce channel with WeChat mini-program
Founded in 2019, POLED spotted the growing consumption on Korean products along with K-pop, soap operas and fashion in China market. As a Korean brand focuses on high-quality child car seat and baby products, POLED has its own advantages in product development and reaching their target group.
Expand personalized content marketing for Remy Martin with WeChat CRM solution
Founded in 1724, Remy Martin is globally recognized as Fine Champagne Cognac expert. After three centuries of discovering Remy Martin Fine Champagne, Coganc has built its unique feature. Remy Martin has a huge customer base in China with its exuberance product. It has fully satisfied different needs
Drive conversion rate for 51Credit with WeChat CRM solution
51Credit was founded in November 2005 as the first internet personal finance service force in China. After 11 years of development, 51Credit has become a leading player in the third-party financial credit area.
Harnessing the Power of WeChat influencers to help expand Michelin’s userbase within China
Michelin Group is the global initiator of tyre tech and was founded over more than a hundred years ago in Clermont-Ferrand, France. By the end of 2011, Michelin had over 6,700 employees and more than 10,000 offline stores in China.
McDonald’s Thai KOL Campaign for New Product
McDonald’s Thai collaborated with top-tier KOLs to build product awareness and increased social engagement significantly.
Shell – Reshape Business to Achieve Digital Transformation on WeChat Ecosystem
Shell is well-known energy and petrochemical company offering fuel and lubricant products with more than 200+ distributors and 5000+ stores in China market.
Xiangpiaopiao Food – Hidden Power of SCRM with Private Traffic Management on WeChat Ecosystem
Xiangpiaopiao Food is China’s leading cup milk tea brand and markets its products throughout China. Xiangpiaopiao is one of the renowned companies who benefited from iClick’s SCRM solution harnessing the power of private traffic management on WeChat Ecosystem.
Gollala Taps into China Market Leveraging the Power of WeChat Mini-program
Gollala is a global fast-fashion company, which sells Korean women clothing with trendy and versatile styles. Embracing the rising demand of K-fashion in China, the brand has planned to expand its presence into the China market.