Citibank Online Acquisition Campaign – Loan Product
Hong Kong’s consumer loan market is fiercely competitive with lots of similar products available. Citibank needed insights on what its target audience wants and how to reach the highly potential ones therein.
When it comes to campaign execution, potential leads tend to only stay briefly on promotion sites after they have clicked through loan product ads, converting them within a short period of time poses another challenge.
Leveraging our multidimensional data map, iClick Interactive identified Citibank’s prospects with high potential and expanded the target group using our platform’s 1st and 3rd party data pool adopting a “look-alike” strategy.
We then built brand and product presence with a mobile-led campaign comprising search, display, video and social touchpoints. Via our proprietary algorithms, our platform analyzed initial campaign data for further optimization of media buying and ad tailoring for specific audience groups to further boost target hit throughout the campaign period.
For those who had actively searched for loan products or clicked the ads but had not submit an application, we retargeted them via multiple channels, bringing them back to Citibank’s site to complete the conversion.
・Exponentially boosted brand exposure – one of the best performers in the local loan market
・30%+ YoY lift in campaign click-through rate (CTR)
The campaign scooped the Best Insight-Driven Mobile Campaign Award at Marketing Magazine’s Mob-ex Awards 2016.
More Case Studies
Putting the latest trends into practise: POLED established its e-commerce channel with WeChat mini-program
Founded in 2019, POLED spotted the growing consumption on Korean products along with K-pop, soap operas and fashion in China market. As a Korean brand focuses on high-quality child car seat and baby products, POLED has its own advantages in product development and reaching their target group.
Expand personalized content marketing for Remy Martin with WeChat CRM solution
Founded in 1724, Remy Martin is globally recognized as Fine Champagne Cognac expert. After three centuries of discovering Remy Martin Fine Champagne, Coganc has built its unique feature. Remy Martin has a huge customer base in China with its exuberance product. It has fully satisfied different needs
Drive conversion rate for 51Credit with WeChat CRM solution
51Credit was founded in November 2005 as the first internet personal finance service force in China. After 11 years of development, 51Credit has become a leading player in the third-party financial credit area.
Harnessing the Power of WeChat influencers to help expand Michelin’s userbase within China
Michelin Group is the global initiator of tyre tech and was founded over more than a hundred years ago in Clermont-Ferrand, France. By the end of 2011, Michelin had over 6,700 employees and more than 10,000 offline stores in China.
McDonald’s Thai KOL Campaign for New Product
McDonald’s Thai collaborated with top-tier KOLs to build product awareness and increased social engagement significantly.
Shell – Reshape Business to Achieve Digital Transformation on WeChat Ecosystem
Shell is well-known energy and petrochemical company offering fuel and lubricant products with more than 200+ distributors and 5000+ stores in China market.
Xiangpiaopiao Food – Hidden Power of SCRM with Private Traffic Management on WeChat Ecosystem
Xiangpiaopiao Food is China’s leading cup milk tea brand and markets its products throughout China. Xiangpiaopiao is one of the renowned companies who benefited from iClick’s SCRM solution harnessing the power of private traffic management on WeChat Ecosystem.
Gollala Taps into China Market Leveraging the Power of WeChat Mini-program
Gollala is a global fast-fashion company, which sells Korean women clothing with trendy and versatile styles. Embracing the rising demand of K-fashion in China, the brand has planned to expand its presence into the China market.
Robust Growth of QiaQia Food's WeChat Mini-Program
QiaQia Food, one of the largest producers of roasted seeds and nuts in China, is one of the first companies to benefit from iClick’s Integrated Enterprise and Marketing Cloud platform that provides full-stack marketing and consumer lifecycle solutions.
Blueair Asia “Urban Oasis – Enjoy healthy lives at home” Campaign
The demand for personal hygiene and homecare products has grown exponentially amidst the COVID-19 pandemic. This created a huge market opportunity for Blueair, a Swedish company providing award-winning air puriﬁers to expand their business massively across APAC, covering Hong Kong, Thailand,
Great Eagle Group – Ontolo’s “Wisdom of Living” Membership Campaign
The Great Eagle (”GE”) has debuted their ”Wisdom of Living (‘WOL’)” Membership programme beginning of September 2020.
K11 Musea – “Share Joy” Campaign
To celebrate K11 Musea’s first anniversary, the luxury shopping centre in Hong Kong pushed out the “Share Joy” campaign for driving brand awareness with a series of art and culture events, in particular one of their most ambitious works, Van Gogh’s Ear.