Great Eagle Group – Ontolo’s “Wisdom of Living” Membership Campaign
The Great Eagle (”GE”) has debuted their ”Wisdom of Living (‘WOL’)” Membership programme beginning of September 2020. Aim to differentiate amongst the sea of sameness by providing selective exclusivity with a luxury-targeted global membership for the aspiring luxury class with comprehensive exclusive offerings.
iClick adopted data-driven strategy and leveraged its one-stop market intelligence platform – iAudience to define the target audience and enlarge audience pool. Combining the power of client’s audience data, our proprietary iAudience data and 3rd-party data, iClick ensured the ads are served to the most targeted audience pool hence reducing ad wastage.
After identified the target audience, iClick created content-driven touches in 3 phases for the aspiring luxury members, with strategic digital channel mix to reach target audience through multiple touchpoints. iClick’s leveraged its one-stop cross channel targeting solution – iAccess to deliver display ads across multiple channels, Google sponsor ads and social ads to maximize awareness on different pillars.
In phase 2 of the campaign, iClick used gaming engagement approach to reach the most engaging targeting and urged Ontolo’s owner to follow WOL Facebook.
The campaign crowned the Best Use of Gaming at MARKies Awards Hong Kong 2021.
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