K11 Musea – “Share Joy” Campaign
To celebrate K11 Musea’s first anniversary, the luxury shopping centre in Hong Kong pushed out the “Share Joy” campaign for driving brand awareness with a series of art and culture events, in particular one of their most ambitious works, Van Gogh’s Ear. iClick Interactive came as a natural partner to help K11 Musea in reaching the right target audience by running a programmatic data-driven omni-channel targeting ad campaign.
iClick leveraged its one-stop market intelligence platform – iAudience backed by AI-driven technology to define the target audience and expand the audience pool through finding the audiences’ persona.
Combining proprietary iAudience data with client’s audience data and 3rd party data , iClick adopted data-driven strategy and leveraged its one-stop cross channel targeting solution – iAccess to deliver display, social and video ads across different channels to cater every touchpoint of consumer journey.
Location based targeting and retargeting strategies are adopted to ensure the ads are served to the most targeted audience to enhance engagement and call to action.
The campaign scooped the Best Use of AI at MARKies Awards Hong Kong 2021.
Promising results in 3 weeks’ campaign:
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