Robust Growth of QiaQia Food's WeChat Mini-Program
QiaQia Food, one of the largest producers of roasted seeds and nuts in China, is one of the first companies to benefit from iClick’s Integrated Enterprise and Marketing Cloud platform that provides full-stack marketing and consumer lifecycle solutions.
iClick helped QiaQia Food to develop WeChat Mini Program eStore, operate their WeChat Official Account and Wecom since April 2019. iClick's integrated enterprise and marketing cloud platform is composed of marketing solutions, consumer data platform (CDP) and enterprise solutions, through all of which iClick propelled the QiaQia Food WeChat mini-program's impressive growth:
- Marketing Solutions: iClick implemented omni-channel user acquisition model to bring traffic from multiple sources to the QiaQia Food's mini-program, including search traffic, WeChat Video Official Account and targeted advertising on users' WeChat Moments feeds.
- Consumer Data Platform (CDP): iClick's CDP established a 360-degree profile of consumers through multiple touchpoints, all discounts offered to users on the QiaQia Food mini-program are targeted based on iClick's recommendation algorithm and CDP data.
- Enterprise Solutions: iClick conducted in-depth user profiling with advanced algorithms which helped QiaQia’s customer representatives to provide tailored customer service via WeChat platform, enhancing user loyalty and stickiness.
Qiaqia Food's WeChat mini-program has grown rapidly with the support of iClick's integrated solutions:
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