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China KOL Marketing Analytics Platform

Make China KOL Marketing Easier through Comprehensive Insights about KOLs and Competitive Landscape

iFans offers multi-dimensional data analytics for KOLs on Xiaohongshu (RED). Enabling advertisers, MCN, and content creators to identify premium KOL resources and track competitors’ social activities for implementing effective KOL marketing across the competitive landscape.

Precise KOL Identification and Mapping
  • Comprehensive KOL intelligence to find quality KOLs by search, regional, top list, KOL comparison, and KOL profile analysis.
  • Sophisticated multiple-perspective KOL analysis by deep diving into the KOL profile across a variety of factors, including reach, engagement, content quality, and audience demographics.
  • Comparison of KOLs on brand collaboration, and content to best leverage their influence to achieve the marketing goals.
  • Select KOLs that match the brand positioning and target audience based on the KOLs region, which covers domestic and overseas KOLs.
Comprehensive Brand Analysis
  • Develop strategic brand marketing plans and gain the latest insights through ranking on business collaboration, and product seeding.
  • Evaluation of brand marketing efforts through multi-dimensional brand comparisons such as performance on reach, engagement, and the KOL matrix.
  • Provide in-depth and comprehensive analysis for brands, monitoring and improving the marketing performance effectively.
AI-based Real Time Content Analytics
  • Quickly spot the hot trends and topics to optimize brand content through analysis on the hot search keywords, keyword ranking, hot topics and trends.
  • Extract the content keywords by different industries, assisting brands in tracking the hot topics and helping advertisers to deliver engaging content to audiences.
Social Opinion Analysis
  • Organize user comments, social opinion trends, user profiles and a list of comments for brands to understand users’ opinions and emotional feedback.

Case Studies


Empowering AUPRES to Recruit High-quality Fashion & Beauty Influencers for Product Promotion on Xiaohongshu

AUPRES is the China-exclusive beauty brand of the Shiseido Group, a renowned Japanese multinational cosmetic company. AUPRES recently leveraged iClick's China KOL Marketing Analytics Platform, iFans to find high-quality fashion and beauty KOLs to promote hero products on Xiaohongshu (aka the Little


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