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iFans

iFans

China KOL Marketing Analytics Platform

Make China KOL Marketing Easier through Comprehensive Insights about KOLs and Competitive Landscape

iFans offers multi-dimensional data analytics of KOLs on Xiaohongshu (RED), Bilibili and Douyin. Enabling advertisers, MCN, content creators to identify premium KOL resources and track competitors’ social activities for implementing effective KOL marketing across the competitive landscape.

Precise KOL Identification and Mapping
  • Comprehensive KOL intelligence to find quality KOLs by search, top list, KOL comparison and KOL profile analysis.
  • Sophisticated multiple-perspective KOL analysis by deep diving into the KOLs across a variety of factors including reach, engagement, content quality, and audience demographics.
  • Track and maximise the impact of KOL’s campaign to best leverage their influence to achieve the marketing goals.
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AI-based Real-Time Analytics
  • Adoption of AI technology on KOL influence and performance evaluation to create insightful index discovering outstanding KOLs, content, market leaders and hot topics in real-time.
  • Analyse public views, attitudes and awareness of competitors, as well as gain insight into their performance and marketing strategies including number of fans, interaction, public opinion, etc.
  • Leverage proprietary natural language processing technology to analyse the popular keywords and trends, helping advertisers to modify the content and boost the content popularity.
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Public Opinion Analysis System
  • Collect data and analyse content from multiple platforms including Weibo, Douyin, Toutiao, Xiaohongshu, Baidu, etc.
  • Search and organize public opinions within seconds.
  • Hot topic analysis across online social channels by keywords and regions.
  • Precise keywords using multi-field screening and multi-dimension analysis to gain valuable insights into target audiences' perceptions of the brand.
  • Marketers can comprehend user viewpoints and emotional feedback by evaluating public opinion trends.
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Actionable Insights Apply to Different Scenarios
  • Methodologies for boosting followers that enable you to easily understand new skills in account operation and maintenance.
  • Provides in-depth and comprehensive data reporting and analysis for brands, increasing the precision of marketing goals and the reliability of marketing operations.
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Case Studies

beauty-cosmetics
 
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Empowering AUPRES to Recruit High-quality Fashion & Beauty Influencers for Product Promotion on Xiaohongshu

AUPRES is the China-exclusive beauty brand of the Shiseido Group, a renowned Japanese multinational cosmetic company. AUPRES recently leveraged iClick's China KOL Marketing Analytics Platform, iFans to find high-quality fashion and beauty KOLs to promote hero products on Xiaohongshu (aka the Little

 

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