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MARKETING TECHNOLOGY PLATFORM
AI-based Technology Connecting Worldwide Marketers with Chinese Audiences
iAccess
iAdmanager
iActivate
iFans
iKOLs
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Case Studies
food-beverages
iAccess
McDonald’s Thai KOL Campaign for New Product
McDonald’s Thai collaborated with top-tier KOLs to build product awareness and increased social engagement significantly.
consumer-electronics
Award Winning
iAccess
iAudience
iNsights
Blueair Asia “Urban Oasis – Enjoy healthy lives at home” Campaign
The demand for personal hygiene and homecare products has grown exponentially amidst the COVID-19 pandemic. This created a huge market opportunity for Blueair, a Swedish company providing award-winning air purifiers to expand their business massively across APAC, covering Hong Kong, Thailand,
luxury
Award Winning
iAccess
Great Eagle Group – Ontolo’s “Wisdom of Living” Membership Campaign
The Great Eagle (”GE”) has debuted their ”Wisdom of Living (‘WOL’)” Membership programme beginning of September 2020.
retail
Award Winning
iAccess
K11 Musea – “Share Joy” Campaign
To celebrate K11 Musea’s first anniversary, the luxury shopping centre in Hong Kong pushed out the “Share Joy” campaign for driving brand awareness with a series of art and culture events, in particular one of their most ambitious works, Van Gogh’s Ear.
travel-hospitality
iAccess
Our success with Armani Hotel Dubai - Expanding their brand presence in digital China
Partnering with iClick Interactive, Armani Hotel Dubai significantly expanded its mobile audience reach in China for 87%, which subsequently contributed to the surge in room booking rate from China.
consumer-electronics
Award Winning
iAccess
Huawei MateBook Launch Campaign
The award-winning campaign effectively promoted product awareness of and interest in Huawei MateBook via precise multidimensional mobile targeting solution, making the notebook the bestseller in its category after the campaign.
banking-finance
Award Winning
iAccess
Citibank Online Acquisition Campaign – Loan Product
Citibank significantly increased its brand awareness via iClick Interactive’s mobile search and display campaign, with a significant boost in online acquisition completion rate by over 40%.
sports-lifestyle
Award Winning
iAccess
Get the most out of mobile solutions – NIKE.COM
Adopting a full suite of iClick Interactive’s mobile advertising solution, Nike achieved a 400%+ increase in sales and a significant boost in online traffic for its new online store, with 65%+ traffic coming from mobile.
sports-lifestyle
Award Winning
iAccess
Big Data Empowers Precision Marketing – PUMA
Puma significantly increased its brand followers by 126% via iClick Interactive’s proprietary data platform that precisely identified its core target audience groups.
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iFans
Make China KOL Marketing Easier through Comprehensive Insights about KOLs and Competitive Landscape
iFans offers multi-dimensional data analytics for KOLs on Xiaohongshu (RED). Enabling advertisers, MCN, and content creators to identify premium KOL resources and track competitors’ social activities for implementing effective KOL marketing across the competitive landscape.
Precise KOL Identification and Mapping
- Comprehensive KOL intelligence to find quality KOLs by search, regional, top list, KOL comparison, and KOL profile analysis.
- Sophisticated multiple-perspective KOL analysis by deep diving into the KOL profile across a variety of factors, including reach, engagement, content quality, and audience demographics.
- Comparison of KOLs on brand collaboration, and content to best leverage their influence to achieve the marketing goals.
- Select KOLs that match the brand positioning and target audience based on the KOLs region, which covers domestic and overseas KOLs.
Comprehensive Brand Analysis
- Develop strategic brand marketing plans and gain the latest insights through ranking on business collaboration, and product seeding.
- Evaluation of brand marketing efforts through multi-dimensional brand comparisons such as performance on reach, engagement, and the KOL matrix.
- Provide in-depth and comprehensive analysis for brands, monitoring and improving the marketing performance effectively.
AI-based Real Time Content Analytics
- Quickly spot the hot trends and topics to optimize brand content through analysis on the hot search keywords, keyword ranking, hot topics and trends.
- Extract the content keywords by different industries, assisting brands in tracking the hot topics and helping advertisers to deliver engaging content to audiences.
Social Opinion Analysis
- Organize user comments, social opinion trends, user profiles and a list of comments for brands to understand users’ opinions and emotional feedback.
Case Studies
beauty-cosmetics
iFans
Empowering AUPRES to Recruit High-quality Fashion & Beauty Influencers for Product Promotion on Xiaohongshu
AUPRES is the China-exclusive beauty brand of the Shiseido Group, a renowned Japanese multinational cosmetic company. AUPRES recently leveraged iClick's China KOL Marketing Analytics Platform, iFans to find high-quality fashion and beauty KOLs to promote hero products on Xiaohongshu (aka the Little
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