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iClick in The News.
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Exciting Release: iClick's Chinese Outbound Travelers Whitepaper 2024
May 10, 2024
Exciting news! We are delighted to announce the release of iClick's latest whitepaper, titled "2024 Chinese Outbound Travelers Whitepaper," which coincides with the resurgence of China's outbound tourism. This whitepaper was developed in collaboration with industry leaders, including Qunar.com, one of China's leading online travel platforms, and Ocean Engine, a comprehensive commercial digital marketing platform under the Douyin Group.
Unveiling the "New Hongkongers": iClick Shares Insights at Marketing Interactive's Content360
July 3, 2024
At the recent Content360 in Hong Kong, iClick's Business Development Director, Alison Shih, discussed the growing population of immigrants from Mainland China to Hong Kong - the 'new Hongkongers'. Based on insights from iClick's latest publication, "Engaging Affluent New Hongkongers: A 2024 Digital Media Report", this new consumer group represents a significant opportunity.
iClick Wins Premier Greater China Social Media Agency Award at CORPHUB GBAMOB Awards
June 28, 2024
Exciting news! We are honored to share that iClick has been recognized as the Premier Greater China Social Media Agency at the CORPHUB GBAMOB Awards.
IAB Hong Kong x International Travel Expo Panel Sharing
June 17, 2024
At the recent IAB Hong Kong x International Travel Expo panel sharing on "Elevate Your Marketing: Harnessing Data-Driven Consumer Insights in the Travel Industry", Mario Chow, Senior Business Development Manager at iClick, along with other panellists, shared invaluable insights on leveraging data, engaging content marketing strategies, and AI technology to create more impactful and effective marketing campaigns.
iClick’s Hong Kong Office as World Food Rescue Week's Food Collection Point
June 14, 2024
As the supporting partner of this year’s Food Angel World Food Rescue Week, iClick’s Hong Kong office was also one of the food collection points for this meaningful annual event.
HKRMA X DALA event, "Data Empowers Retail: How Data Unlocks Sales Opportunity"
June 12, 2024
iClick was delighted to participate in the HKRMA X DALA event, "Data Empowers Retail: How Data Unlocks Sales Opportunity" in Hong Kong.
Successful Conclusion of the "Decoding the Chinese Traveler Landscape: Digital Strategy for Marketers 2024" Conference in Bangkok
June 11, 2024
We are delighted to announce the successful conclusion of the "Decoding the Chinese Traveler Landscape: Digital Strategy for Marketers 2024" Conference, which was recently held in Bangkok.
iClick Proudly Supports Food Angel World Food Rescue Week 2024
May 27, 2024
At iClick, we believe in the power of collective action to create positive change. That's why we're proud to support Food Angel World Food Rescue Week 2024 (May 30 – Jun 5), an incredible initiative dedicated to rescuing surplus food and fighting hunger.
iClick Recognized as Excellent Agency at Meituan Dianping Client Event in 2024
May 23, 2024
We are honored to have been recognized with the 2024 Excellent Agency Award at Meituan Dianping's Client Appreciation Event in Hong Kong. As a valued agency partner, we were grateful for the opportunity to attend this insightful event.
iSuite Insights Spotlight – Issue #16 Navigating China's Fast-Growing Maternity Product Market
July 24, 2024
The maternity product market in China is booming, with a projected growth from $31 billion in 2023 to $87 billion by 2032. Key factors driving this growth include an increasing number of working women and a rising interest in natural and organic pre- and postnatal care items. Insights from iSuite reveal trending topics and top product categories on Xiaohongshu, providing valuable information for businesses looking to capitalize on this fast-growing market.
China's Booming Mini-Program Ecosystems
July 12, 2024
Did you know that the largest mini-program ecosystem in China is actually within WeChat, the country's ubiquitous super app? But Alipay, the digital wallet app, has emerged as the #2 player - and it's growing fast!
iClick's Latest Report: Unlock the Digital Behaviors of Affluent New Hongkongers
July 10, 2024
iClick's latest report, "Engaging Affluent New Hongkongers: A 2024 Digital Media Report", unveils the digital behaviors and mindset of this influential segment. As more mainland Chinese make Hong Kong their new home, understanding their unique preferences is the key to unlocking your next big growth opportunity.
Xiaohongshu's First Platform-Level IP for New Product Success
July 8, 2024
Xiaohongshu (XHS) launched its first platform-level product marketing IP 「宝藏新品」("Treasure Trove") in May 2023, taking a holistic approach to supporting brands in successfully launching and growing new products on the platform
China's Outbound Tourism on the Rebound: What to Expect for 2024
May 23, 2024
In this newly released whitepaper, “2024 Chinese Outbound Travelers Whitepaper”, iClick collaborated with industry leaders such as Qunar and Ocean Engine, along with a market research firm, to provide comprehensive insights for brands and marketers. These insights provide a deeper understanding of China’s outbound travel sector and the latest consumption trends, empowering marketers to make strategic decisions.
iSuite Insights Spotlight – Issue #15 Chinese Consumer Behavior Towards Hotel During Golden Week
May 22, 2024
Chinese high-net-worth consumers are willing to spend on luxury hotels for high-quality hotel services. According to Statista, the Chinese hotel market is expected to reach USD 93.62Bn by 2024, growing at a CAGR of 4.72% from 2024 to 2028. To win over consumers in the market, most luxury hotel brands actively engage with audiences via rich brand content and visual stories to present the luxurious lifestyle on social media.
小紅書推廣全攻略|學會這些小紅書營銷秘訣,超高流量不是夢!
May 11, 2024
小紅書推廣怎麼做?小紅書營銷方式有哪些?本文將介紹6種小紅書經營策略,帶你一步步打造爆款內容!而廣告投放和小紅書網紅也是變現不可或缺的宣傳手段,就讓專業小紅書推廣服務商iClick,帶你了解小紅書的流量秘訣!
iSuite Insights Spotlight - Issue #14 Exploring China's Dynamic Sports And Fitness Market Trends
March 28, 2024
In the bustling landscape of China’s sports and fitness market, KOLs have become a significant force in driving consumer behavior and influencing purchasing decisions. Opportunities abound for brands seeking to capitalize on this trend. According to Statista, China’s sportswear market value reached USD 43.6 billion in 2023 and the estimated YoY growth of the Chinese sportswear market is 4.3% for 2024.
What is XiaoHongShu (Little Red Book) – iClick Interactive
February 19, 2024
Explore Xiaohongshu, the little red book, the revolutionary Chinese app blending social media and e-commerce, with over 200 million monthly active users.
Unveiling Strategies: iClick's Interview with Clisk Japan on Attracting Chinese Travelers Exploring Japan
February 19, 2024
We are excited to present an engaging interview article that provides valuable insights into marketing strategies for attracting Chinese travelers to Japan! In this captivating interview, we had the privilege of speaking with Clisk Japan, a highly reputable digital agency with extensive experience in the Japanese and Thai markets.
Embracing Agility: Frankie Ho Explains How Enterprises Should Adapt in Today’s Digital Transformation Era
February 25, 2022
Frankie Ho, our President of International Business, was recently interviewed in a finance program — “Invest Smarter” @ ViuTV (Channel 99) in Hong Kong, sharing his thoughts around the digital marketing trends and innovation in marketing based on the evolution of technology. Given the turbulence and paradigm shift in consumer behaviour amid the pandemic, the world of digital continues to experience a multitude of changes. Frankie further discussed how iClick transformed our product portfolio in helping enterprises to identify new business opportunities across the consumer lifecycle.
iClick’s First Appearance on Korean National TV - SBS Biz
March 5, 2021
iClick’s First Appearance on Korean National TV - SBS BizWith over 940 million Chinese netizens, China is the largest and one of the fastest-growing e-commerce markets in the world that many...