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iClick in The News.
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A Triumphant Conclusion of "iClick's Singapore Inbound Marketing Conference 2023: Unlocking Chinese Travelers' Shopping Behavior"
November 28, 2023
We are delighted to announce the triumphant conclusion of "iClick's Singapore Inbound Marketing Conference 2023: Unlocking Chinese Travelers' Shopping Behavior." The event was a resounding success, bringing together a dynamic group of marketers eager to explore insights and strategies for effectively engaging with Chinese travelers visiting Singapore.
iClick's Participation at World Travel Market London 2023
November 21, 2023
We are delighted to share we have recently participated in the prestigious World Travel Market (WTM) London 2023, a premier global event in the travel and tourism industry. WTM London stands as the epicenter of the world's travel industry, attracting over 43,000 global visitors, uniting professionals, inspiring innovation, and providing a platform for exhibitors to showcase their services to international audiences.
iClick's Participation at AdAsia 2023 Seoul
November 3, 2023
We are thrilled to share that our Korea team recently participated in AdAsia 2023, the K-Insightful Digital Marketing Festival held in Seoul, under the theme "Transform, Play, Connect." This event aimed to redefine the role of advertising in the age of Digital Transformation. The gathering featured notable speakers and engaging discussions on various aspects of digital marketing and advertising, attracting over 5,000 participants from 20 Asian countries.
V-Click x Baidu: Search Marketing Workshop in Bangkok
November 3, 2023
We were thrilled to host an outstanding conference last week in Bangkok, where we delved into the exciting potential of the Chinese travel market. We were joined by over 80 brand and agency marketers, all eager to gain a deeper understanding of Chinese traveler behavior and learn how to effectively tap into this promising market.
iClick has been ranked among the “Top 10 Travel Retail Solutions Companies 2023” by APAC CIO Outlook
November 3, 2023
We're thrilled to share that iClick has been ranked among the “Top 10 Travel Retail Solutions Companies 2023” by APAC CIO Outlook, a prominent digital and print technology magazine uniting the Enterprise IT Community across the Asia Pacific.
iClick Interactive at The Trinity Forum 2023
October 30, 2023
We're thrilled to share that iClick participated in The Trinity Forum, a prestigious global airport conference held at the Regala Skycity Hotel on October 25-26. This was our second consecutive year joining the event since our successful debut in Singapore back in 2022.
V-Click x Ocean Engine Workshop: "China’s Travel Rebound: Unlock the Power of Digital Marketing to Chinese Travelers with the New Visa Policy"
October 24, 2023
The "China’s Travel Rebound: Unlock the Power of Digital Marketing to Chinese Travelers with the New Visa Policy" conference, organized by V-Click Technology, took place in Bangkok and was a resounding success.
iClick Interactive Received the Smart Retail Tech Award (Vendor Group)—SILVER Award and the Smart GBA Retail Solution Award
October 17, 2023
We are thrilled to announce our recent achievements, as we have been recognized with prestigious awards in the field of smart retail technology. These accolades reaffirm our dedication to delivering cutting-edge marketing solutions for the retail industry.
iClick Interactive at TFWA World Exhibition & Conference 2023 in Cannes
October 10, 2023
Ooh la la! iClick had an absolutely unforgettable time at the prestigious TFWA (Tax Free World Association) World Exhibition & Conference 2023 in Cannes! As one of the TFWA i.lab exhibitors, we had the incredible opportunity to showcase our data-driven travel retail solutions, empowering international brands to tap into the immense potential of the dynamic Chinese market.
iSuite Insights Spotlight - Issue #12 Discover The Latest Trends In Imported Whisky Market
October 4, 2023
The Chinese spirits market is rapidly growing and transforming, primarily due to the increasing demand for premium and luxury spirits among young Chinese consumers. This shift in consumer preferences, moving away from traditional spirits to premium whiskies, has created opportunities for premium whisky brands in a market that was once dominated by baijiu. According to Statista, the revenue in the whisky market is projected to reach 1.16 billion USD in 2023, with an expected annual growth rate of 2.09% from 2023 to 2027.
Douyin's Like-Minded Strategy: A Marketer's Guide
September 26, 2023
Douyin, often referred to as the Chinese counterpart of TikTok, reigns supreme as China's most prominent short-form video content-sharing platform, captivating 731 million active users. Its rapid rise has cemented its position as one of the swiftly expanding social media platforms in China. Although it has become extremely popular in non-tier 1 cities, Douyin's appeal goes far beyond its massive user base.
Xiaohongshu: Your Gateway to China's Fashion and Lifestyle Market
September 18, 2023
Xiaohongshu stands out as China's premier social e-commerce platform, renowned for its emphasis on fashion, beauty, and lifestyle. It goes beyond being a mere social media application; it represents a dynamic combination of Pinterest, Amazon, and TripAdvisor. With a user-generated content (UGC) model, 200 million monthly active users (MAUs), and a growing presence, Xiaohongshu presents an exceptional opportunity for marketers to engage with the ideal Chinese audience and elevate conversion rates. Here's what makes Xiaohongshu so special for marketers:
Why Overseas Brands Should Embrace Xiaohongshu
September 15, 2023
To thrive in the Chinese market, brands must adapt and embrace strategies that resonate with the younger generation. Xiaohongshu boasts 200 million monthly active users (MAUs) in China and has attracted 140,000 registered brands. For foreign brands looking to increase brand awareness in China and connect with the right Chinese consumers, Xiaohongshu is virtually the must-go-to platform.
A Comprehensive Guide: Setting Up a Xiaohongshu E-Commerce Store
September 15, 2023
Xiaohongshu (XHS) stands as a prominent social media platform and thriving e-commerce marketplace within China. Its focus on user-generated content (UGC) makes it an essential resource for international businesses seeking to penetrate the Chinese market and connect with a vast user base. In this guide, we will explore the process of setting up an XHS e-commerce store and harnessing UGC to drive sales while building brand credibility.
iClick Interactive 小紅書營銷 X 小紅書廣告投放解決方案
September 12, 2023
小紅書(Xiaohongshu - XHS)是中國領先的社交和網絡購物平台之一,旨在豐富用戶的生活。 這個被譽為「中國版Instagram」的平台已經進化成一個龐大的社群,用戶可以在這裡分享有關生活的種種「筆記」,包括時尚、美容、食品、旅行等方面的內容。小紅書以內容為核心,完美融合社群和一站式網絡購物服務,有效地為品牌提升知名度及用戶參與度。
Embark on Your Inbound Marketing Journey on Xiaohongshu
August 24, 2023
The current marketing trend revolves around a community-centric strategy aimed at engaging specific target demographics and fostering lasting relationships. Acknowledged as China's foremost social shopping platform, Xiaohongshu commands a broad spectrum of trust from online users. Boasting over 200 million monthly active users (MAUs) in China, this platform stands as the definitive choice for businesses seeking to engage the right Chinese consumers through inbound marketing strategies.
iSuite Insights Spotlight - Issue #11 Explore The Trends Of Luxury Watch Brands In China
August 17, 2023
The Chinese luxury watches market is a dynamic and booming market. Chinese consumers are increasingly attracted to luxury watches because of the prestige and status associated with them. According to Statista, the revenue in the Chinese luxury watches segment amounts to 10.89 billion USD in 2023, and the market is expected to grow annually by 1.96%. Most revenue will be generated in the Chinese market. International brands are focusing on providing the highest quality watches to increase the sophisticated Chinese consumer base.
Case Study - UGG: Leveraging oCPX to Increase Followers on Private Domain
August 15, 2023
In 2023, the UGG brand is poised to enhance its private traffic following on both WeChat and Douyin platforms. Leveraging UGG's ongoing campaigns and a comprehensive understanding of the target audience, the application of optimizing cost per X (oCPX) will be employed to precisely target and attract new followers effectively, thereby significantly expanding UGG's private traffic reservoir.
Embracing Agility: Frankie Ho Explains How Enterprises Should Adapt in Today’s Digital Transformation Era
February 25, 2022
Frankie Ho, our President of International Business, was recently interviewed in a finance program — “Invest Smarter” @ ViuTV (Channel 99) in Hong Kong, sharing his thoughts around the digital marketing trends and innovation in marketing based on the evolution of technology. Given the turbulence and paradigm shift in consumer behaviour amid the pandemic, the world of digital continues to experience a multitude of changes. Frankie further discussed how iClick transformed our product portfolio in helping enterprises to identify new business opportunities across the consumer lifecycle.
iClick’s First Appearance on Korean National TV - SBS Biz
March 5, 2021
iClick’s First Appearance on Korean National TV - SBS BizWith over 940 million Chinese netizens, China is the largest and one of the fastest-growing e-commerce markets in the world that many...