iAudience Insights Spotlight – Issue #11: Explore The Modern Trend of Sportswear Brands in China

A complete guide to programmatic advertising in China: key DSP platforms, audience targeting, and campaign strategies for global brands in 2026.

Mainland retail fell 0.6% YoY, yet Chinese outbound shoppers drove CNY 1.32T cross-border. Capture travel retail demand this summer and Golden Week.

Domestic brands hold 57.4% of China's CNY 1T beauty market. Explore 8 trends — science-led skincare, biotech longevity, Gen Z habits and AI personalisation.

China's 618 hit a CNY 934B GMV record as the first AI-native shopping festival. Key strategies for international brands preparing for Double 11 2026.

Family hotel bookings doubled and short trips surged 40%+ in China's summer 2026. Reach high-intent families via Xiaohongshu, Ctrip and Amap.

Learn the difference between KOLs, Wang Hong, Bo Zhu, and live-streaming hosts in China’s creator economy — and how each role drives trust, awareness, and sales.

With 602 million AI users in China, Baidu GEO is now essential. Discover how international brands can appear in AI answers and shape purchasing decisions before competitors do.

What is KOL marketing in China? Discover how it works, KOL vs KOC, platform choice, and how global brands build a winning China influencer strategy.

KOC是什麼？當消費者對廣告與KOL日漸麻木，KOC行銷成為品牌新解方。本文說明KOC意思、成為行銷趨勢原因，解析KOC、KOL差別，拆解4步驟合作流程與知名案例，讓KOC行銷公司iClick為品牌放大中國市場口碑。